Job Growth Is Good For Business

Job Growth Means Money in More People’s Pockets

What’s going on with all of the jewelry buying at malls? Are they giving this stuff away for free? Why are there more customers in these stores? And where are they getting the cash?

First off, it’s affordable. But moreover, it’s the fact that more people are working. Yep. More people are getting jobs. And job growth is good for business.

I didn’t put 2 and 2 together until the Dow (stock market indicator) hit 14,000. The stock market is a leading indicator for how well the economy will do.

Stocks have gone up because we have early signs of sustained job growth. In May 2012, we added 69,000 new jobs. In June 2012, we added 80,000 new jobs. For the last 4 months, the average amount of new jobs for each month has been 157,000 (Bureau of Labor Statistics). Huge! Almost a double.

So what does this new job growth mean to you as a business owner?

It’s time for us to play offense. Part of the challenge we have as entrepreneurs is our mindset. We play mind games with ourselves about how much risk to take and how big of a game to play. What kind of actions could we take if we knew we couldn’t fail?

Your time is now.

Put your foot on the accelerator. Make smart bets. Make hay while the sun shines. Stick your neck out. Launch a new marketing offensive. Protect your confidence and go for it. The jewelry buyers are giving you the all clear signal.