Launch Your Blog Tour
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A Blog Tour is when you virtually visit blogs over a specified period of time to promote your goods or services. It is a technique to generate "an online buzz" about your book or product, if done correctly. To use this PR 2.0 strategy, incorporate the following steps into your marketing mix.
Step 1- Create Marketing Materials that contain the marketing message about your book, product or service (e.g., an interview, book review, a series of articles, write a guest posts, etc.).
Step 2- Build Partnerships with those who serve your target market and have good traffic. Keep the lines of communication open when scheduling.
Step 3- Organize Your Visits by personally scheduling it or hiring a coordinator to do it. It's easier to organize the onine event when your material is prepared in advanced.
Step 4- Comment at Your Hosts' Blog to engage the audience and show appreciation for having you.
Step 5-Promote Your "Stops" by posting a tour calendar with links on your blog/website and through social media outlets on every stop. Announce it to your network of friends and colleagues on Facebook, Twitter, LinkedIn, etc.
Coaching Exercise
What stops will make along the way? List the website and contact information.
Checklist
- Create your marketing materials
- Build relationships with Bloggers and journalists.
- Promote your Blog Tour
Before you launch research two blog tour websites for planning purposes. To learn more about marketing strategies, visit http://www.blackecommerce.com and download a free copy of Top 5 Secrets Smart Business Owners Use to Market Online.
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