Law Firm Social Media Becomes Critical Marketing Tool

Of course, consumer marketers have long enjoyed the benefits of social media as way of engaging their customers (and winning new ones) in a cost efficient manner. Business-to-business service providers are also beginning to reap the benefits of social media. Of course, lawyers are getting savvy to the joys of law firm social media as way to engaging their clients and winning new ones… Lawyers about to engage in a law firm social media effort have undoubtedly seen the Social Media Examiner’s 4th annual Social Media Marketing Industry Report, which was released not long ago, and finds that social media is working the way most businesses want it to: generating leads, increasing website traffic and boosting brand exposure and awareness. Some of the major findings from the report: *83 percent view social media as important to their business *85 percent say social media has increased exposure for their business *58 percent say social media generates leads *69 percent say social media increases website traffic Facebook, Twitter, LinkedIn, blogs and YouTube were the top 5 social media tools used by marketers 59 percent dedicate more than six hours a week to social media activities 30 percent outsource some portion of their social media marketing. All of this opens up a myriad of possibilities for a Law Firm Social Media campaign. In addition to blogging, tweeting and maintaining social media sites such as LinkedIn and Facebook, lawyers have discovered the joys of YouTube for their law firm social media programs. Think of it as a video blog in which a lawyer can opine on a particular topic in a short space of time and as part of his or her law firm social media efforts send out or tweet a link to it, which by the way, should reside on the firm’s website – bringing things full circle, if you will. We live in a multi-channeled world and your law firm social media program should make use of all of them because your clients and other influentials are getting their information from a variety of sources. In addition to LinkedIn, Twitter, YouTube, consider adding Pinterest to the mix of your law firm social media outreach program.