Leaflet Printing: Go to a Specialist!

Leaflets are simple but effective ways of reaching your target audience, with minimum costs and maximum impact. When it's distributed by hand in a public place, it can be used for promotional or persuasive purposes. As low-cost mass-marketing, leafletting has even been used as war-time propaganda.

If you're looking for bulk printing of leaflets, have urgent deadlines to meet, a limited budget and want a quality job, it's best to work with a printing company that specializes in leaflets and promotional pamphlets/folded leaflets.

The kind of printing process involved depends on the size of leaflet required. For larger sizes, you may need poster-quality printing, but for the regular A6 - A4 size, digital printing is used. Paper weight and quality is another factor. Glossy, art-paper, uncoated, handmade, recycled or silk/textured finished papers or cards can all be used. However, custom sizes and textures can also be specially ordered. Specialist leaflet printing companies also offer a variety of finishes for leaflet edges like perforated, rounded, folded, creased or corner eyelets at extra cost.

Getting leaflets printed is an extremely time-bound exercise and one crucial factor in selecting the right company for your leaflet printing work is their turnaround time. Generally, if no extra finishing process like folding or perforation is required, bulk print orders may be dispatched in as little as a single working day. Discounts are generally offered for longer turnaround times going up to a month or two weeks. For more complicated processes with extras thrown in like special artwork, packing leaflets in a dispenser, providing dump-bins or pre-print samples to be sent to the client, the rates will go up proportionately.

Value-added services can include leaflet or flyer distribution as well. Designing and planning your leaflet campaign, A street corner leaflet distribution team to hand out thousands of leaflets across London, door-step leaflet drop-offs, inserting into newspapers/magazines etc can also be arranged for extra cost.

In today's environmentally conscious milieu, with more and more individuals and corporates opting for eco-friendly and sustainable products as part of their CSR norms, a leaflet printing company that offers green printing is the first choice when it comes to getting promotional literature printed. Using vegetable or soy based inks instead of petroleum based inks for litho in conventional four-color format or digital print-jobs and environmentally sustainable FSC paper are the hallmarks of environmentally responsible printing.

If you're providing your own leaflet design, then the printing company works with your own templates which you can provide in a PDF, otherwise you can avail of the company's in-house design department.

Depending on your budget, print format and paper size, you can get the best value for your money by going to a specialist leaflet printing company.