Article

Learn 3 Ways Twitter Can Help Your Business Now

Topic: Small Business MarketingPublished March 9, 2012

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Legacy popularity: 395 legacy views

Don't bother creating a Twitter account if you aren't going to keep it updated. Most social platforms are the same. Make a decision that's right for your business about which platforms you intend to use and then actually use them. Give content, updates about new products or related products. Don't just let it sit there. That will make you the party pooper! Tons of work is required before the payoff. But, don't let that stop you from doing it. Hire a social media assistant for Pete's sake and get it done! Are you freaking out because Twitter users follow you and then unfollow you? Is the rate of this switch alarming? Don't let it stop you. I'm going to show you how to start gaining ground. Don't despair just yet. Find out how you can get your audience to love your tweets, look forward to them, and share them like a hungry man tells another hungry man where to get fed for free. Regardless of the niche or market you are in below are three great tips for doing this.

Sweet Tweet Ideas To Jumpstart Your Twitter Presence

1. Head Up Tweetups – Always bear in mind that Twitter and other social sites are simply a place where people gather. Would you be surprised to learn that people who hang out online on sites like Twitter seek to meet in person offline? If you get asked for a Tweetup by someone on Twitter that's what they are talking about, meeting in person somewhere. A Tweetup is a meet up in the offline world for Tweeters to attend. Spend some time mingling at a Tweetup and start building really valuable relationships with customers, potential business partners and possibly friends. (Hey you got into selling whatever you sell because you had an interest in it right? So do they!) 2. Use Twitter To Announce Special Bargains - It's a great way to get your followers to share your tweets and gain new following, as well as a wonderful way to show your appreciation to your current followers. People like being in the know; and if they are your followers on Twitter or elsewhere, they should be the ones in the know! Help them out a bit. Offer something that can only be ordered by the special phrase they learn about from following your Tweets. Create some buzz by making your customers feel like the shiznit. Offer some form of VIP treatment to let them know you appreciate their business and help them look like rock stars by knowing about the secret deal because they follow you on Twitter. Chang the offer frequently though so they keep following you to know about the awesome deals you offer. 3. Tweeters Love Contests Too – Followers on Twitter are like anyone else – they love to winning stuff. Spend some time thinking about what your customer would consider valuable. Don't think you have to offer your services or products as prizes. The new ipod or latest gaming system is fun and valuable too. Get them into a frenzy for it! You want to reward their participation. You can use gift cards as well. Give the prizes for retweeting, leaving comments on your blog, taking action on Facebook or any other social platform, too. They can make suggestions for captions, name things, make videos or submit songs. It's up to you. Make it fun. Don't underestimate the value of these ideas for undergirding your Twitter account. Be mindful of the fact that tons of other companies want your customers to listen to their messages instead of yours. You have be competitive to make it work. Most businesses today are using Twitter and other social sharing sites. Don't forget this. Make efforts to stand out from the crowd. Don't be afraid to be yourself. Real people are more interesting than stodgy professional ones. Don't be surprised if you start finding tons of ways to make your other business efforts pull double duty on Twitter. Just make sure to keep it interesting to your followers and they'll be loyal for a long time to come. Look for other ways to engage your customers on Twitter and other social sites. This list is by no means the end of the discussion. It's meant just to get you started in the right direction.

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