Article

Learn Quickly Akademiks

Topic: Marketing StrategyPublished January 16, 2008
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When it comes to urban clothing lines, there is only one clothing line that is highly respected by the loyal of the hip hop music, the akademiks urban clothes. The akademiks urban clothing lines were founded by the brothers Donwan Harrell and Emmet Harrell.
Now you might be thinking on whom exactly are the Harrell brothers? The brothers Harrell are famous designers of clothing lines and accessories. Donwan Harrell is one of the former top 10 designers at Nike. Under akademiks, Harrell has introduced PRPS jeans, a line of "super-premium" denim, much like his brother Emmet Harrell.
The akademiks was popularized due to the number of celebrities who wear the brand's PRPS jeans. The akademiks brand is popular in the growing multi-cultural hip hop scene of today, with artists such as Dizzee Rascal and 50 Cent partial to wearing the akademiks label.
And now about the brand name akademiks, the name akademiks is an intentional misspelling of the word academics. The name akademiks is spelled akdmks on many of the company's garments. And It is sometimes spelled AKS for abbreviation.
And about the PRPS jeans, the PRPS jeans are created by akademiks, a New York-based clothing company founded in partnership by a former top Nike designer, Donwan Harrell. PRPS jeans are manufactured in Japan, unlike other jeans which are mostly manufactured in China. The Japanese manufacturer of the jeans uses looms from the 1960s similar to the type that were used to produce denim for Levi's.
Not only does akademiks have popularity but also scandals. In 2004, the label achieved a degree of notoriety when its advertisements on New York MTA buses, which included the tagline "Read Books, Get Brain", were banned. Although MTA officials had not originally realised that there was any double meaning in this phrase.
If you want to know more about the akademiks apparels, then visit Streetzwear at www.streetzwear.com. n

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