Let's Go For The Gold

Consider this: most people know at least 200 people.

If you look at the size of the average wedding you'll see somewhere between 200 and 300 people in attendance. So if that's true, then you know about 200 people.

And, most important of all, each of these 200 people also knows about 200 people.
That gives you first party access to 200 people (the people you know) It gives also gives you second-party access to an additional 39,800 people (the people that YOUR 200 people know!).

That’s a total of 40,000 people!

What do you think the odds are that within a group of 40,000 people, there's enough business there for you to make a VERY DECENT living? Pretty good, I’d say.

Alright, Let’s use an easier math equation: If you have 100 high quality referral people on your list and you can expect 20% of them to refer to you, those 100 people can get you an extra 20 referrals each year. And trust me…the more referral business you get the more you’ll want to run your business 100% by referral.

There is literally a goldmine lying at your feet. And I’m going to show you how to extract the gold from your goldmine.

Take a few moments and think of all the inactive customer files you have in your file cabinet. Business owners often make the costly mistake of servicing a customer once, then assuming "they'll stay" as a customer or client without maintaining and growing that relationship. A year later that business owner is wondering what happened to that customer and where they went.

If you have not put all your customers’ names and addresses into a database, you’re overlooking an incredible source of added business. This list will be the most powerful and responsive one you can use because these people already trust you and like doing business with you.

This is critically important, especially if you’re in a business that typically doesn’t keep customer names and addresses, because you’re missing an incredible amount of money. Maybe you’re a retailer, a realtor, a dentist, or a restaurant owner — make it a habit for your staff to collect customer names! It is absolutely critical! I cannot stress this enough.

Running your business from repeat business and referrals generates the best quality leads.

Let’s talk about referrals for a minute and rate these leads on a scale of 1-10, 10 being the best possible.

A phone call who asks for a price quote.
A return card with a name, address and phone number from direct mail.
Call from an ad or sign.
A referral from a friend.
A referral from your MOM.

Possibly you rated these in some kind of ascending order. Maybe not, but let me submit to you that by a country mile, referrals are the best leads you can receive. Why is that?

Referrals usually come to you from people you like

Referrals come to you somewhat PRE-SOLD on YOU!

Referrals usually are not “price shopping.”

Referrals are more likely to then refer you because “they get” the referral process.

Now someone please tell me why the pursuit of referrals isn’t the PRIME DIRECTIVE of every sales person on the planet!

Why would you NOT spend the vast majority of your prospecting time, energy and resources in the generation of referrals?

To learn more about how to go for the GOLD in your goldmine check out “5 Simple Secrets to Constant Client Referrals: How to create MILLION-DOLLAR RELATIONSHIPS in ANY ECONOMY”, Wednesday, February 10, 2p.m. (EDT) Here's the link to sign up… http://www.constantclientreferrals.com/

Don't worry if you can't make the call, you can still sign-up to receive a free recording,
http://www.constantclientreferrals.com/