Licensing for Writers

Writers are now in high demand by Web site owners, affiliate marketers, and Internet marketers because unique content is what drives traffic and leads to better online business results. However, writers are also often taken advantage of when it comes to writing online content. Many Web masters think that anyone can write, so they don't understand why they should pay $20 or more for a 500-word article. This kind of thinking has made many writers turn away from writing for the Web. If you're a writer who understands the power of licensing, you can actually make more money without doing more work with something called private label rights. Private label rights content is content that buyers can use as if it were their own. A writer develops private label content and can then sell it to more than one buyer, increasing the amount of money they make without increasing the amount of content they need to produce. Private label rights content buyers usually get the right to edit the content and use it as their own, but there are other rights that can be sold to buyers. Resell rights give buyers the right to resell the content as many times as they want. Master resell rights allow buyers to resell the content to others and allow the new buyers to also sell the content. The type of rights you license to buyers will determine the price you are able to charge for your content. If you are simply giving a buyer the right to use your content, you'll get a lower price than if you were also allowing the buyer to sell your content to others and make money. There are several types of private label content that can be sold. Articles - Private label articles usually come in packs of at least ten articles and may come in packs of hundreds or thousands of articles. The packs are usually grouped together by niche, such as packs of articles on marketing or hobbies. When private label article packs are purchased, buyers may use all of the articles or only use a few of the articles. Even if only a few articles are used, buyers aren't losing money because private label content is priced so low. E-books - Information is a valuable commodity on the World Wide Web. This makes electronic books a very popular form of online content. Writers can develop short e-books on any topic imaginable, and then sell the rights to the e-books to many buyers. Reports - Special reports are similar to e-books, but they are usually shorter and usually focused on a very specific topic. Reports can be sold individually or packaged together in a niche pack. Understanding the power of licensing usually means that writers need to see an example of how much money they can make before they believe in the profit potential. A good example of the profit potential can be illustrated by comparing the money made for a work-for-hire versus the money made with private label rights licensing. If a writer writes an e-book as a work for hire and charges $350 for the e-book, $350 is the most the writer can make from writing that particular e-book. If the e-book took ten hours to complete, that translates into an hourly rate of $35. Not too shabby. However, licensing the rights to the e-book can create even more profit. Let's say the writer spends ten hours writing an e-book and decides to license the rights to many Web site owners. He prices the e-book at $5 per copy and sells two hundred copies. He's generated $1,000 in revenue and has increased his average hourly rate to $100. With a good understanding of licensing and how private label content works, writers can generate much more revenue without spending one additional minute on content development.