Magento Development – New versions Magento Enterprise 1.12 & Community 1.7

You have been enjoying Magento ecommerce platform with all the incredible features of online store or you may be about to enter the ecommerce ocean. Now there is a good news for you. New version Magento Enterprise 1.12 and Community 1.7 are released with recent enhancements to the powerful ecommerce offerings facilitating merchants a much more personalized shopping experience for their customers. Easier order placement, multiple wish lists and mobile optimization are some of the additional benefits of these new versions of Magento development. No wonder these enhancements would surely give the merchants additional potential to increase the conversions and transactions size, boost up the consumer engagements and foster brand loyalty. All the merchants can take advantage of these improved customer segmentation and ordering capabilities including those running B2B businesses also. Merchants and customers operating in Europe can use these new features supporting to stay complaint with EU regulations. The developers can also enjoy these new releases which includes a new API, backup and rollback systems. Some of the key features of the new releases are given here. Mobile HTML5rnThis new version of Magento Enterprise 1.12 can quickly and very easily create a storefront optimized for mobile devices so the customers can shop even when they are on the move. This interface uses HTML5 technology and facilitates iPhone, Android and Mobile Opera browsers. It also includes specific out-of-the-box features such as:  Device-specific media capabilities for audio and videorn User-friendly search and results displayrn Clean display of product detail pagesrn Pinch, multi-touch and scaling imagesrn Easy swipe between product imagesrn Zoom capabilitiesrn Cross-sell and up-sell capabilitiesrn Drag-and-drop of products to the shopping cartrn rnVisitor SegmentationrnThe unknown site visitors who have not logged in can be identified, pull them special promotions converting the browsers to buyers. rnExpanded Rule-based Product RelationsrnWith the help of rule-based product-relations functionality, it can pinpoint specific customers with up-sells, cross-sells and related products creating a relevant shopping experience. rnAuto-generation of Coupon CodesrnIt can generate a set of unique coupon codes for each of your promotion, very easily manages and monitors the coupon usage and generates detailed reports. Multiple Wish ListsrnCustomers can save products to multiple wish lists, copy/move items and make their wish lists public which helps the merchants review the customers wish list. rnLayered Navigation Pricing EnhancementrnWith the new set of algorithms supporting price layered navigation, it displays a range of prices which is based on similar number of products within each range, providing better control of the customers’ search as well as help the customers to find the product faster. Customer Group PricingrnThis tool helps you to create different price points for different customer groups who may be wholesalers and retailers. Add to Cart by SKUrnThis new version of Magento development streamlines the ordering process for B2B customers. They can enter a list of SKUs without going into product pages, which simplifies all type of orders. REST APIs Support – rnYou can easily manage customer addresses, sales orders, inventories and products using HTTP verbs such as GET, POST, PUT, DELETE etc. It supports create, retrieve update and delete simple products, specific orders, catalog inventory and complete customer information also. rnIt also supports other features such as  European Union VAT-ID Validation,  EU Cookie Restriction,  CMS Page Hierarchy Enhancements,  Backup and Rollback operations such as system backup, database backup and database media backup,  Payment gateways such Psi gate, RBS worldpay,  CAPTCHA functionality thus preventing automated software from attempting fake loginsrn rnAre you Ready to bring your business to the next level? Then contact us and we will help you get started. If you are already a Magento Enterprise customer, you can access the new 1.12 release in the My Account section. Hope you can enjoy these new features of magento releases.