Article

Making Business Communication Convenient with Web Conferencing

Topic: Business OpportunitiesPublished March 12, 2012

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Malaysian companies enjoy a surging demand for their goods in the international market, making the country one of the most prominent export hubs in the world. The implementation of policies like Price Control and Anti-Profiteering Act and Competition Act 2010, Fair Trade Practice Act and Free Trade Agreement have contributed to the growth of the country’s corporate sector. The country's skilled workforce and quality products are the two major reasons that set Malaysia apart from other developing nations. Local companies that are engaged in exporting goods require a sound communication platform to liaise with their globally dispersed clients and suppliers. International firms that want to set up offshore operations rely conference calls and online meetings to create an environment that is conducive for remote collaboration. Online meeting is a cost-effective and efficient business tool for communications and is an alternative for traditional boardroom meetings. With high speed Internet connectivity, people can communicate with each other online. Many Malaysian conference call providers offer payment models that allow users to enjoy audio as well as web conferencing solutions at the same rate under their 'One Rate' payment models. The emergence of cloud-based collaboration solutions has also helped Malaysian companies in improving communication with remote clients while ensuring that the associated expenses remain under check. There are several benefits of using telephone conference. Professionals need not travel to far flung destinations in order to attend business conferences. They can stay in the office and attend efficient online meeting, reducing travel time, jet lags and cost. Marketers can discuss promotional ideas or conduct product reviews with conference calls. They are able to receive feedback for product launches in several locations instantly without travelling. Business communication, in any global firm, means exchange of highly sensitive and confidential information. Therefore, conferencing service providers (CSPs) in Malaysia observe stringent security protocols of web conferences. Each Event call or Webinar are issued with unique login IDs and passwords Participants who have registered for the telephone conference are given these PINs that are non-transferable in nature. Users are allowed enter an on-going conference after system verification. After the 2008-09 recession, most companies have deployed cost cutting measures in their organisation. The same applies to Malaysian companies, which make use of conference calls to keep their overall operational and communication costs under check. Hence, it is important for Malaysian firms to deploy online collaboration solutions within their premises in order to optimise business communication.

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