Making Hard Business Decisions… And Them Making Them Work For You

As a business owner, sometimes you have to make tough decisions and sometimes you don’t want to make those tough decisions, but are forced to.

The thing you have to remember is, it’s just business.
I know you’ve heard people say that and maybe it sounds a little cold or doesn’t feel right from a business perspective, or from a personal perspective, but the bottom line is sometimes in your business you have to make tough choices.

You might have to enforce an agreement with a client or a team member. Sometimes you disagree or things don’t go the way you want them to with a client or a team member - your fault, their fault – it doesn’t matter whose fault it is because the bottom line is sometimes things just don’t work out and you have to make difficult decisions.

It’s just as important to enforce the agreements you have in place with yourself as well. And for some people, that can be a little challenging.

If you decided you were going to sit down and write a new business book or a sales letter for the new program you’re going to launch, then you have to hold yourself accountable for that agreement with yourself the same way you hold your team or your clients accountable for their agreements with you.

The thing to remember is you’re running a business and even though everyone is in business for different reasons – time, money, freedom, lifestyle, to make a difference in the world – whatever it is – the bottom line is everyone is in business because they want to make money, because it provides them with a lifestyle, and it provides you the ability to go out and make a difference in the world.
Whatever those things are that are important to you, whatever the reasons you started your business in the first place, if it’s really important to you then you want to do business in a way that brings that money in and so it brings people to you as well. But, to do that, you have to make everyone in your business, including yourself, accountable for the agreements they make.

At some point in your business you’re going to have to enforce those agreements. When the time comes for you to do that, don’t feel bad and don’t feel guilty. You have to remember, it’s not personal, it’s just business – and it’s something that has to be done to maintain the integrity and the authenticity of you and your business.