Making Your Links More Valuable To Search Engines
In the world of Search Engine Optimization (SEO) links are valuable. However, some links are less valuable than others. In fact some links are almost worthless from an SEO standpoint.
The specifics on how websites are ranked are closely guarded secrets. If this information were public knowledge, every site would be perfectly optimized and the search engines would be of no value. Although there is no certainty when it comes to search engine preferences, we can make certain assumptions based on history and experience.
The use of anchor text links is thought to carry some weight with the search engines. An anchor text link includes a few descriptive words which, if clicked, will take you a different website or page. The actual website address is hidden within the html code of the website.
But, some links carry more weight than others. The more common descriptive words used with anchor text links is the term “Click Here.” Unless ‘click here’ is one of the keywords listed on your website, it is useless as far as the search engines go. I more valuable text link is “Your Site’s Name” or Your Site Keyword.” This type of link carries much more weight in the eyes of the search engines.
How do I know this? I have two sites that I almost always promote together. They were designed from the same template so neither one has an SEO advantage over the other. For one site I have always used the site name in the anchor text. In the other, I use different names in the anchor text.
The one that I use the site name in the anchor text has a page rank of 3. The other site, which is slightly older, has a page rank of 2. Although the difference is not earth shattering, in the world of SEO, I’ll take every little advantage that I can get. By making small changes like this, you may end up with improved site rankings. And by using a number of these small SEO improvements, you might see significant improvement in your over all site rankings and in your Internet business.
Do you want to know how I make money online? Download my free ebook, Make Money Every Day!
Article author
About the Author
Further reading
Further Reading
Article
Grow Your Brand Using Meta Ads Services in Delhi NCR
Businesses in today's digital-first world always look for faster and more efficient means to get to the online audience. Social media are the new-age marketing places where brands can interact with customers according to their interests, habits, and geographic locations. The digital era has thus converted paid social ads into effective means of getting the brand recognized and generating leads. The increasing competition in metropolitan areas makes meta ads services in Delhi
February 6, 2026
Article
Omnichannel Support 2.0: Creating Seamless Journeys Across Devices
The New Reality of Connected Customers A customer begins their day checking messages on a smartphone, continues research on a laptop during lunch, and resolves an issue later through a smart TV app or voice assistant. This fluid movement across devices has become normal. What has changed is customer expectation. People no longer see channels as separate paths; they see one continuous journey. Omnichannel Support 2.0 is the response to this reality, focusing not just on presen
January 9, 2026
Article
What to Look for in Reliable Call Center agencies
Choosing the right call center agency can make or break your customer support strategy. With dozens of providers promising competitive rates and high efficiency, businesses often feel overwhelmed by the choices. Many focus on price alone, but reliability, quality, and alignment with your brand are far more important for long-term success. A reliable agency does more than answer calls—it becomes an extension of your business, shaping customer perception and influencing l
January 6, 2026