Marketing your company with quality brochures

If you are thinking about creating a leaflet to advertise your products or services then there are a number of things you might want to consider during the planning process to make sure that your leaflet works for you and conveys the right impression.

Choosing a format
You will probably be thinking about how your brochure should be formatted. Most business who market themselves with brochures will set them out a three-fold leaflet. This has worked and is proven as a tried and tested method so there is no reason to want to try a different format. It’s always better to stick with what works and follow in the same suit. This takes the hard work out of designing your own format too, and as they say if it isn’t broke, don’t fix it!

A threefold leaflet is easy to read too and doesn’t look over-complicated so people are more likely to want to pick it up. An additional consideration is that most printing specialists will already have an inbuilt template to use and won’t need to charge you more for creating a new one, so a three-fold leaflet could end up saving you money.

Choosing the font
Colour leaflets always look better and get more attentions, quite simply because they look more attractive and draw in the eye. Make sure you design in colour and avoid black and white if you are to get as much attention as possible. Remember that people may have a number of leaflets through their door. They are not likely to sift through them to find the ones that have been printed cheaply and in black and white.

Choosing imagery
Make sure that your leaflet is designed with quality imagery that will gain attention. Avoid pre-installed images that you can simply select through clip art or through internet search engines. Choose ones that come in high resolution that your readers won’t be already used to seeing. You might want to take your own photographs and send them to a printer, or you may want to spend a little extra and hire a photographer that has the experience needed to make a great image. The better the image looks the more of an impression you will make so think about this extra cost as it might make a lot of difference to your audience.

Choosing language
Don’t be afraid to use bombastic language and calls to action. Choose a font that will draw attention to the words you use too. Highlight words like ‘free’, ‘discount’, or ‘sale’ and use punctuation like exclamation marks. Power language is familiar and we associate it with commands and actions and so the reader is more likely to act on your message and do something with the information you have given them. You might want to think about a catchphrase, slogan or tagline that you can use throughout the text that the reader will remember.

Printing material
Ensure that your leaflet is created in a durable and hardwearing material that won’t rip or tear. Your leaflet may linger in a letter box for a while and you want to make sure it is still of good quality when your reader gets to it. Check the quality of your printing company’s printing material in advance.

Saving money on your printing costs
Save money by bulk-buying your leaflet. Order what you think you might need over the coming year. You won’t waste them as there are always more people you can post them too and you will usually get a discount from your printers the more you order. You might even be able to get a discount on your next order if you order a certain amount on your first purchase. Building up a good relationship with your supplier will help you save money over time. Your printing costs are likely to be the most expensive part of your project so saving money in this area will obviously prove beneficial over the longer term.