Marketing Your Guttering And Roof Repair Business

If you run your own Guttering company there are a number of things you can do to Market your business to generate more custom. Marketing is a crucial part of any successful business and there are a number of cost-effective methods you can use to promote your business.

If you are a new business and struggling to find your first few customers then you may want to consider the following methods of marketing to help kickstart your business. Existing business owners may also find this options useful as it is not uncommon for businesses to struggle to find work during the current economic climate.

Placing Local Ads
Adverts in local newspapers and magazines have been a popular method of marketing for many years and are an excellent way of getting the local community aware of your services. You can expect to pay a weekly fee for a continues ad in a local newspaper (usually starting from around the £40 mark) which are published weekly, and slightly more for magazine ads which are published on a much less frequent basis.

Take your business online
You can hire a web designer to design and build you a website to promote your website online. You will only need a 1-4 page site developing - with a homepage, details of services, abit about the company, a contact page and a few testimonials if possible. You can promote your website using search engine optimisation and should also create a Google Place for your business to help attract visitors to your site. Dont forget to put your web address on any business cards, flyers or any other promotional material as a reference point for people to go and find out more information about your services.

Take advantage of free directories
Get your business listed in as many free directories as possible including printed publications such as the Yellow Pages and the countless number of directories online. Signing upto online directories usually only takes a minute or two and allows you to provide key information about your business including, category, contact number, web address, operating hours, areas covered and a description of your services.

Take every opportunity to advertise your business
Take every little chance to promote your business to potential customers - have stickers printed and applied to your work van and have custom tshirts and jumpers made with your business name and telephone number and/or web address on.

Get yourself on Facebook
Most Internet users are using Facebook to connect with friends to communicate and share photos. Take advantage of this by creating yourself an account to promote your business with, you can also use the profile to upload photos of jobs as you complete them to demonstrate the quality of your work. You should create a Facebook Page to promote your business. You can link your page to your profile so any status updates are synchronised, you can also create custom tabs on your Page which may be useful if you want to add a styled description of your services (you can use HTML to style content).

There are many opportunities out there that are great for promoting your business and generating new customers, the success rate of each method varies depending on different industries and different locations. Sometimes it is best to test the water to see which proves the most effective method before investing heavily and it would be good to do something original that sets you apart from your customers to catch the eye of potential customers.