Do You Remember To Send Nice Notes?

In the past few years, the look of marketing has changed -nfor the better I believe. Money businesses spend on Public
Relations (PR) has increased and has become a marketingnpriority. Even on the Internet, people want to connect withnyou – to see your picture and the pictures of your staff.
I’ve had a few clients send me their pictures, too!

Many people enjoy receiving "nice notes" via mail – the oldnfashioned type of PR. Nice notes are congratulations andnthank you letters. When received they maybe kept in a folde
– in your file cabinet and inbox. I started my first “Nice
Notes” folder in 1973 when I started receiving thank younletters as part of my first Wall Street job. I still haventhat folder and now have an email “Nice Notes” folder, too.

Send nice notes to your current and potential clients. Donyou review the business sections of your local newspaper ornbusiness journal for opportunities to “meet” your idealnclients, get known, and remembered, for your thoughtfulness?
Will you now?

The format you choose to send your nice note is up to you.
Choose postcards, stationary, note cards, cards you make –nthey can all be part of your PR. One thing though, make surenthat the note is personalized and hand written is good! Mynfavorite cards to send out are postcards I create fromnscenic pictures I take when I drive across the country, andncards I “stamp”. For greeting cards I use MS Publisher,nhowever, Word and specialized greeting card templates arenavailable for purchase.

According to “How To Say It” by Roasalie Maggio, p. 100n“don’t make your congratulatory note do double duty: savenfor another day any questions, information, sales messages,nor work matters that aren’t relevant to the good news atnhand. (Exception: personal letters accompanying birthdayncongratulations.)” To that I’d add, don’t even add you
business card to the card. You can send that as a follow up.

Brenda Kury of Synergy Resource Solutions, Inc.
http://www.countgrass.com
ecently sent me another greatnpublic relations letter – a thank you card. On the front ofnthe card, it has her companies name, then a big “Thank You”,nthen the address phone number and web site for her company.
She hand writes her note. It’s the type of card you want tonhang up on the wall when you receive it (a little extra
PR?). I used Synergy Resource Solutions format to create mynown greeting cards, too. Below are ten ideas ofncongratulatory cards you can create. So go buy those extranstamps!n n
1. Congratulations on your recent business opening
2. Congratulations on your recent move to
3. Congratulations on your membership into
4. Congratulations on your _____ article i

5. Congratulations on your recent promotion to
6. Congratulations on your recent expansion into
7. Congratulations on your award
8. Congratulations on such a successful yea
9. Congratulations on achieving your __th year in business
10. Congratulations on your ____ (hey - it's your turn tonfill in the blank)