Article

Maximize Your Internet Profits With A Simple Technique

Topic: Marketing StrategyBy Jo MarkPublished September 28, 2007
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To maximize the income you make from your Internet business, keep good records. I save each article I write in a file I call “Published.” I save the resource box, summary, and keywords along with the body of each article I write. Once per quarter, I transfer these files onto a CD.

On the larger article submission sites, you can determine your page views, URL clicks, and published ezines. This is extremely useful information. With it, you can determine which articles were the most popular with the public. You can also conclude which resource boxes worked the best. This information is critical. After all, the number of URL clicks is the primary reason that most people write articles.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter:

1) How many people visit your site?

This, of course, is particularly important. If no one is visiting your site, you may as well close it down. A lack of traffic can tell you a lot; maybe your content is lacking or perhaps your ads and resource boxes are not compelling. In any case, a lack of, or decline in traffic is a sign that there is a problem.

2) Where do your visitors come from?

Do they come from your ads or your article submission sites? If so, which ones do they come from? If you haven’t had a visitor from a submission site (or ad) in several weeks, stop submitting to them. Find a site (or ad) with a bigger or more responsive audience.

3) Which search terms were used to find your site?

This can be particular telling. If a large number of your visitors find your site by using the same search term, provide more content in that targeted area. This will attract additional like-minded visitors.

4) Which pages were visited on your site?

If certain pages on your site are ignored by your visitors, replace them with fresh content. Or, replace the content on the 3 or 4 pages with lowest number of visits. This will prevent your site from getting stale and may attract more traffic.

A good stat counter can provide you with these, and many more statistics. From this data you will know what appealed to your viewers and can use this information to be more successful in the future. It can also help you decide which topics to focus on for future articles, ads, and resource boxes. nn

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