Maximizing the Use of Duffel Bags in Marketing

Ever try using a duffel bag as a marketing giveaway? Anyone who does enough travelling can make use of a couple of duffel bags for their luggage, and anyone you give it away to would probably appreciate the gesture. But there are some things to remember when opting to use these sorts of bags as a marketing giveaway.

Niche and target marketing are two of the most used advertising strategies in the trade. Niche marketing refers to settling into a market niche-a niche is a particular area of the market where demand for something isn't met with enough supply-and taking advantage of the lack of supply therein. Target marketing refers to targeting a specific potential consumer pool based on demographics. So, applying niche and target marketing on using duffel bags as a promotional item, how would that go?

The niche isn't really lacking in supply, but you can make great use of target marketing to get above competition. You see, though a duffel bag is indeed useful, not many people travel a lot. So if you plan on using duffel bags as giveaways, it's best to try and give them to people who actually use them a lot. Not just for the sake of it but because the bag itself is like a moving ad that when used advertises your brand or logo or advocacy. If they aren't used, they can't advertise.

Another way you can make the most out of giving away duffel bags is to take advantage of their sheer size. A duffel bag has a lot of surface area you can print on. This doesn't necessarily mean you should turn every duffel bag you plan to give away into a brochure of sorts sporting your brand's full range of products and services, this simply means make the most out of the advertising space. If you choose your market real nice and you give away the bags to people who use them often, then you got yourself a moving ad that promotes your brand for you everywhere the recipients go. Companies usually pay for advertising space that doesn't even go anywhere, so make the most out of yours.

The thing with a giveaway campaign is that on its own, it's not very effective. Sure, you create awareness for your brand and you make a lot of people remember you, but still, just how effective is it in actually marketing your goods and services? Most of the time the people receiving the giveaways would simply keep them and use them whenever applicable. But beyond that, they wouldn't really be enticed to try what your brand can offer just because of the freebies right?

So it's best to merge a giveaway campaign, be the giveaway duffel bags or something else, into a larger promotional drive and let the former support the latter. For instance, host a marketing event and then give the bags away to the people who attend the event.