Article

Mentoring Others and Giving Away Free Information

Topic: Business Coach and Business CoachingFeaturing Gail EdgellPublished November 5, 2012

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You were put on this earth for a good reason and that was to educate and mentor others. If that is the case, why do so many of us want to hold on to our knowledge? If you want to increase your income, think first about giving away what you know to others.

I know what you are thinking. If I give away a lot of content for free, why would they ever want to buy my services and/or products? This is an excellent question.
When the economy was booming people did not ask as many questions as they do today. You have to prove to your followers that you are the one for them. Not only do you have great content, but also you are authentic, you are trustworthy and most important you are here to serve them.
How much is too much free information?

My answer is that you can never give too much. You tell people about your experiences, positive and negative. If it is a “neutral” experience, like getting gas in your car, you don’t tell anyone. So find ways for your customers to rave about you. This could be in the form of gifts, information and just going that extra mile.

Customer service is at an all time low and if you can mentor your clients through giving valuable content the word will spread. You are going to be standing out above the crowd.
Let’s get back to the money back guarantee.
Some people believe in it and others do not. If you don’t believe in it here is a word of wisdom. Do you believe your product and your service provide so much value; there is no way someone would think about asking for their money back? If you answered no, then perhaps rethink your price level. You want people to say, I can’t believe how much I got for x number of dollars. They delivered well beyond what was expected.

Yes, you will have people that ask for their money back, but do you really want these people in your circle anyway? And besides, there is a better chance they will talk about you in a positive light if at all to others since you gave them their money back. It is estimated if someone is upset about something they will tell 30 people. So why not let them leave with a positive experience.

Mentoring others is a gift and giving away the band is the great to do it. It will not only increase your income, but your followers will love and trust you.

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