Article

Meta Tags are Your Friend!

Topic: Internet MarketingPublished October 2, 2009

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Have you ever wondered how you can get your website to the top of Google or Yahoo? A business coach can help you perfect your meta tags, which are a powerful tool to get you there. A meta tag is an HTML tag located in the "head" area of your web pages. This information is not visible by those viewing your pages in browsers. Meta tags are used to optimize your position in the search engines. The most valuable feature meta tags offer for the web site owner is the ability to have some control over how their website is described by some of the search engines. Utilize your meta tags right, and they can have a dramatic impact on where your web page appears in the search engines. Visit PowerteamInternational.com, right click on the page, hit “View Source” and you will see this meta tag coding: title>Online Success Coaching and Business Consulting meta name="description" content="Online success coaching, business consulting."> meta name="keywords" content="Success Coaching, business consulting,coach, coaching, life coach, life balance, professional coach, personal coach, business coach, career coach, mentor, Coach, Coaching, individuals, organizations, "> META name=go"expires" content="no"> META name="language" content="english, EN"> META http-equiv=Content-Type content="text/html; charset=utf-8"> META name="robots" content="INDEX,FOLLOW"> The meta title tag has the biggest impact on your search engine rankings and it becomes the text at the top of your browser. It also is the clickable text representing your page that appears in the search engines. The meta description is the main purpose of a meta tag and it serves as the search engines summary for your page. If you make the meta description of your page “Online success coaching”, your page will appear in search engines for people who search “Online success coaching.” Try using a meta description that is precise and properly descriptive of your page. If you use a meta tag description like “business,” your competing with 2,147,483,647 other sites. If you use a meta tag description like “entrepreneur business consulting firm”, you’re competing with 8,510,000 other sites, that’s a big difference. The meta keywords should list keywords that are relevant to the content of your page. The meta robots tells the search engines what to do with your pages. This includes index/noindex which tells the search engine whether to show your page in search engines, and follow/no follow tells the search engine whether they should trust and "follow" your links to the next page or not.

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