Millennials: How To Connect

Ask anyone aged 18-young 30’s today how they connect on the internet, and their answers will undoubtedly vary. Facebook, Twitter, Instagram, Pinterest, Linked In, etc. will assuredly sneak into the conversation. But what does all this mean? If you’re a company that wants to reach this coveted demographic, what’s the best way to go about doing so? Is the message that you use on Facebook, the same for those on Linked In? A closer examination is needed.

Dating back to a study done in Dec. 2010, Pew Research found:

Millennials, those ages 18-33, remain more likely to access the internet wirelessly with a laptop or mobile phone. In addition, they still clearly surpass their elders online when it comes to:
• Use of social networking sites
• Use of instant messaging
• Using online classifieds
• Listening to music
• Playing online games
• Reading blogs
• Participating in virtual worlds

However, internet users in Gen X (those ages 34-45) and older cohorts are more likely tha
Millennials to engage in several online activities, including visiting government websites and getting financial information online.

Needless to say that’s a rather large demographic that is using the internet more than ever. And with the increase in connectivity via mobile devices, this only spells good things for advertisers and marketers. But how to connect? In keeping with the mobile connectivity aspect, apps are becoming more and more commonplace as opposed to “web-browsing” using a smartphone. For example, when I need to check my account, I don’t have to open a browser and go to Chase.com, I can simply click my Chase App and log-in from there. Faster, secure, and easy-to-use. This is the trend among Millennials. I had an old friend refer to this kind of media saturation as media bombardment, but that’s how it is these days. With a smorgasbord of social connectivity, how does one effectively market?

There’s a hilarious Instagram photo illustrating how to market effectively across the more popular platforms. I figured this is as good’a place as any to do the same. So because I love playing football…
Facebook: Football. You and 6 others like this.
Twitter: Bout to wreck shop on kids! #flagfootballr
YouTube: At 0:43, you’ll see me juke this guy out of his socks.
Evite: Flag Football and Beer Party!
Foursquare: Meet me in Encino for Flag Football/this is where I am nowr
LinkedIn: I was a collegiate football player at a 4-year University.
Instagram: Artistic shot of me doing the Tebow on the sidelines.
Pandora: Football Playlist!
Yelp: This flag league sucks! They overcharged me and don’t even include a jersey!
Google+: Post-game meeting with all the players in my Flag Football circle, via video chat.
Pinterest: Here are some awesome inspirational quotes and photos about football. Check out my board!
And that my friends is my personal run-down on how these sites work. Clever advertisers and marketers will need to see what the crowd is and learn how to capture the most of this. During the all-star break this year, Twitter was abound with celeb Tweets about the dunks. Companies can capitalize on that by Tweeting what’s trending and relate it to their company. Like, Sprite is proud to sponsor the dunk contest! Griffin has hops! (or something of the like). Pinterest should include artistic shots and vintage photos of sprite, as well as motivational quotes from Sprite sponsored athletes. You get the idea. Millennials have a sense of entitlement, because we’ve gone from “Sorry kid, you lost. Try again later.” to now, “Everyone is a winner!” Because of this, expectations are high among this demographic, and capturing their attention is going to be key to marketing/advertising success. The elevator speech is dubbed as 30 seconds. With this group, you’ve got much less time than that. Make it count.

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