Mindset Or Business First
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Are you a business coach? Do you have a coach? What do you think is the most important aspect of coaching? Do you focus on mindset issues or business first?
There’s no clear-cut answer, no answer that spans across the board and fits all situations because each person, every business owner and every coach is different.
If you’re a coach, hopefully you focus on both business and mindset and emphasize what the client needs most at any given time. As coaches and leaders, people come to you looking for ways to make more money in their businesses. That means it’s up to you to determine what they want and to even provide them what they need.
Now sometimes, the client’s wants and needs go hand-in-hand… in other words, they are the same. Other times, their wants and needs can be on totally opposite ends of the spectrum. In those cases you need to find the balance. Maybe that means focusing on one idea more than the other, or maybe it means altering your time with the client to allow time for you to deal with both issues.
When you’re being coached, you might not be really interested in one thing over the other, but that doesn’t mean you can’t use the coaching in both areas. Maybe you have the mindset, you know what you do in business, you know why you do things a particular way in your business and you know what changes and transformations to expect, but you don’t have the business answers you need.
As a business owner, you need to know what you want and what you need. A good coach will deal with both of these areas at the appropriate times. But you also need to recognize when changes or shifts occur in yourself, and in your business and in what you’ve learned as a business owner, and you need to express those things to your coach so they know where you are and where you’re going next.
This is a big deal too in your own business. Just as your coach will meet you where you are and help you progress, you can do this with your own clients. You can see where they are and help them progress.
A major piece of this is that at times, you’re at a place where it may not be clear what you still need to learn or the issues and items you still need to work through in order to move your business forward.
Whether you’re a coach or you’re being coached, you need to find that line so you can balance the mindset and the business part of what you’re doing. Sometimes it’s a fine line, and sometimes you just have to straddle the line a bit. Most of the time, if you will follow the lead of your client, it will direct you to the right place and give you the direction you need.
Find the balance in your own programs. Decide if you are where you want to be, or where you need to be, and work with your coaches, and clients, to get to the point where you can improve your business and your life.
Article author
About the Author
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.
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