Mix Up Your Seminar Marketing With Direct Mail

Seminar promoters love email marketing. And why nnot? It's cheap, it's easy, and it's fast. You can nwake up one morning and within an hour have a npromotional offer whizzing its way through cyberspacento your prospective customers ... and if everythingnworks as planned, you'll start counting ordersnbefore the end of the day.nnBut email isn't without its flaws. nnHypervigilant spam filters intercept messages sent nto people who have requested your communication. nnBusy servers and network errors make it impossible nto deliver messages to chunks of your database. (On none recent email campaign, 19.7% of my messages werenundeliverable because of technical errors out of myncontrol.)nnProspects fly through their inboxes with a trigger nfinger, deleting your messages before they even have na chance to fully grasp the subject line. nnThe bad news is ... as more businesses use email to npromote their products and services, the problem willnjust get worse.nnThat's why it makes sense to incorporate direct mailninto your marketing mix. Direct mail stands out, nespecially if most (or all) of your communicationnwith your list takes place online. And for manynpeople, direct mail makes your company "real" to them.nnCase in point: I sent a direct mail promotion to a nportion of my list last week. Not only has it spurrednsign-ups for a teleseminar I'm hosting, I've even beennreceiving complimentary emails from recipients who nwanted to let me know how much they like the piece.n(Thanks again for the feedback!)nnDirect mail helps protect your company in two nways. The more promotional tools you use to promote nyour seminars, the more likely you are to find the ntool that any one prospect will respond to. (While somenpeople are highly responsive to email campaigns, othersnwill never respond, no matter what.) End result -- younget more registrations.nnPlus, the more tools you use to promote your seminars,nthe less you'll be affected if one of those toolsnsuddenly becomes unuseable. nnSo, get those direct mail pieces ready to throw into the nmix. You'll be happy with the results.nn