Mobile Marketing Metrics
Mobil Marketing Did You Know?
Recently I wanted to dig deeper into the mobile marketing metrics to see what I could find about why so many large companies like Adidas & Apple have shifted a huge amount of their advertising dollars over to Mobile Advertising?
Why? Good question. What do these big companies know that the normal person like you and me doesn’t? This is what I’ve found out. Without boring you with all kinds of numbers & graphs, this is what I found out.
Over the past two years there has been a rapid growth in consumer usage of the the mobile devices & applications first-hand.
As it has grown, so has the scope of the topics that I keep hearing about the mobile market and mobile metrics.
I have been reviewing the major themes that have emerged over the past two years. My examination into the mobile market will be including the worldwide growth in traffic, the rise of iOS and Android, and the emergence of mobile Internet devices.
Users across all platforms are highly engaged with apps: iPod touch users even more. Twice as many iPhone users regularly download paid apps as Android & web OS users.
91% of iphone users are willing to recommend their devices to others. That means we have satisfied customers that we can advertise to every day & millions more buying those darn mobile phones.
What do we use our Mobile phones for? Making calls, texting friends, playing games, surfing the web, downloading ring tones, Tweeting, staying in touch with friends on Facebook. Oh! and one more big one, Yes making a purchase of some kind from their Mobile devices.
Yes, over 65% of people have seen advertisements on their mobile phones and clicked on them to make a purchase of some kind. That’s huge compared to just a couple of years ago. Technology has come a long way on mobile phones and the larger companies realized people trust mobile phones for making purchase from now.
Sounds to me like the general public is starting to trust mobile phones for making more than just a call?
In the U.S. the ratio of iOS devices to Android devices was approximately 2 to 1. Worldwide the ratio of iOS devices to Android was approximately 3.5 to 1
So what does this all mean to you. Well if your not interested in advertising a product or service on Mobile phones, it means ” nada-nothing-zilch” to you. More than likely you love your phone and enjoy texting, surfing the web, connecting with friends on Facebook & Twitter, oh ya I just about forgot. Making a call occasionally.
To those of us that see things threw Rose colored glasses, it opens up a brand new opportunity to the entrepreneurs of the world.
Honestly to those that have lost there jobs to big corporate downsizing in the past years wondering what they are going to do to keep bread on the table, pay their mortgages and get back some self respect by bringing in some type of income.
Mobile advertising could be the break their looking for
That’s what is so good about the good old U.S.A. & the World Wide Web. It’s full of opportunity for anyone that wants to seize the opportunity to better themselves.
If you have ever thought about starting your own online business, the Mobile marketing & Advertising business should be something you seriously look in to. It’s one of the Hottest emerging market’s on the web.
To find out more about this Hot market of Mobile Advertising click on the link below to get started in one of the most lucritive online businesses in a long time. It’s like getting into Microsoft in the early years. Those who did made Millions.
==> Mobile Marketing Your Future <==
What are you going to do. Sit on the fence or get started today? “There are people that make things happen and others that watch things happen,” which are you?
If you would like more information on how The Social Wizard can assist you in making Mobile Marketing apart of your Marketing plans in 2011 feel free to drop me a comment in my comment box below with your contact information so I can discuss your Mobile Marketing needs for this year.
If you don’t get into the Mobile arena your competitors will……
Hope you enjoyed!
Social Wizard
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