Modern Marketing: Three More Terms You Must Know

Ezine websites - Ezine sites are article websites that cater to the nonprofessional writer and allow the general public to publish articles on topics of their choice. There are many advantageous reasons to write for these publications. One main factor is to get your name ranking highly in Google search terms, as most hiring companies, upon recruiting a marketing professional, will Google the applicant's name.

Additionally, writing for the sites will force the reader to become an expert in the topic, thereby not only helping them to get the job, but to excel in the position after obtaining the offer.
Google Analytics - Google Analytics is a web-based software that tells the marketing professional, among many other things, how many visitors (both unique and returning) are coming to a particular website on any given day. The program also covers the amount of time each visitor is staying on the website and the subsequent bounce rate of that particular site. Google Analytics will tell the viewer what keywords are most popular in leading to visits on the website, as well as what pages the visitor lands on, and which webpages are most popular.
Page Rank - Page Rank is a numeric value given by Google that aims to quantify how important a particular website is in the eyes of the search engine. Page rank is judged on a number basis between 1 and 10, 10 being the highest and 1 being the lowest. There are many factors that go into the page rank that a particular website is given, and most believe that there is little correlation between the page rank of a website and where it ranks amongst particular Google search terms.