Muze: Disrupting the menswear market with quirky yet minimal designs

Minus a formal education in design, but with a heart full of passion and a mind bursting with creativity, Zayan Rivaan Bari set to realise his childhood dream of establishing Muze in March of 2017. After a degree in business from Dhaka and an MBA from New York, Zayan returned to Bangladesh to follow his hunches and enter the world of fashion and retail. Muze’s USP is its aesthetic and its design approach. It aims to achieve minimalist look with quirky twists and patterns – which is somewhat rare to find in a market rnflooded with embellishments. With a niche market that caters to consumers within the age group of 21-55 years, Muze’s ideal customer is one who appreciates minimal aesthetics, premium quality, and classic designs. This is someone who has a refined and simplistic outlook of life, but at the same time, is edgy and experimental in his own unique way. Muze’s journey is simultaneous with Zayan’s relationship with Mayeesha – his wife and business partner. Mayeesha is an established graphic designer in Bangladesh who rnhas a natural interest in art and design. Putting both their passions together, both of them continue to shape and evolve the brand in the current day including the entire process of creating collections, sourcing materials, product photography and social media marketing. For more insights, click @ Apparel Resources