Need Help Filling Your Next Event? Try This...

If you’re planning a live event then it’s likely that at some point prior to your big day, you’ll have what I call the “crisis of faith” moment. That’s the moment when it seems like your event will never fill and you’ll be facing a nearly empty room, wanting to shrink to the size of a pea in embarrassment. It may surprise you to know that even though each of my live events has sold out, I’ve experienced that same crisis of faith moment. And not just once but every time! While canceling IS an option, I refuse to give up so fast. It’s a good thing too, because each time I was faced with making that decision, it proved to be an opportunity to leap into a new level of faith in the power of marketing and soul. The results? I not only sold out each event, but I experienced a profound upward shift in my “spiritual confidence.” Here are three tips to help you fill your next event. Whether you have that crisis of faith moment or not, these tips will help you break through any issue you may have about worthiness and extinguish any lingering doubt as to your ability to make extraordinary income doing what you love. Tip 1 Be Prepared For “The Gap” The gap is that period of time when marketing any event when ticket sales stall out, completely. Whether the gap lasts a few days, a week or maybe even a few weeks, it can be a real test of faith. For example, one of my Platinum clients planned her first live event and immediately had three spots filled. Then nothing. And nothing. Weeks went by, during which time she wanted to give up. Undaunted, I mentored her not to give up, to focus her faith on the value of what she was offering and to KEEP marketing. She followed my advice and with less than two weeks to go more than tripled her registrations. At the event, she sold out her first Platinum program, bringing in a cool $30,000 for the weekend. Use the gap to reconnect to the benefits and value people will get from your event. Then communicate that value in your marketing. Tip 2 It’s Not Over Until… If you’ve been consistent with your marketing and your event promises specific results then I promise, people will register up to the last minute. Show active faith by printing up your desired number of handouts or binders and be ready to print name tags last minute. At one of my past events I had a participant register on Monday for the event starting that Thursday. She flew all the way from the East coast, loved the event, then signed up as a Platinum client. Proves my theory that “you just never know!” What acts of active faith can you do to create the end result you want? Tip 3 Be Wary Of “Spiritual Saboteurs” One year, marketing for a big event was producing frustratingly slow results. When I hit that crisis of faith moment I turned to a mentor for support. Unknowingly to me, she had a history of not filling events. So when I turned to her for support, encouragement and some marketing help her only advice was “I may have to accept it won’t fill.” Honestly, her doubt was a reality shot for me, but not in the way she expected. I immediately retorted, “No I won’t! I WILL sell out this event!” and immediately got my faith in alignment with my actions. I followed the same tips I’ve shared here with you and not only sold out all spots but had a waiting list! Trust a mentor who’s succeeded at what you want to accomplish. This way, you can draw on their experience and wisdom to support your success. Live Events Are Still The Most Powerful Way To Connect With And Increase Your Client Tribe It takes heart and spirit to organize, market and fill a live event. But there is no greater joy in business than being in front of a live audience, assembled to learn from you. So even if your event sales hit a lull, as long as you decide there’s no going back you’ll turn your event into a win, no matter what!