Net or Harpoon: Which Type of Copywriting is Better ?

When you are fishing in the high seas on a trawler, there are a couple of options for you. Either you can use the net to catch the average size fishes or you can use the harpoon to hunt the whale. You have to decide according to the situation as to which one is the best suited method for you. It is similar in the high sea of commercial world where for SEO copywriting you can adopt one of the two methods, net or harpoon.

Essence of Net and Harpoon Methods of SEO Copywriting

But what is net and what is harpoon in the world of copywriting? Let us have a look at it.

Harpoon is the method of aggressive copywriting with the objective of pinning the prospective customers without giving them a chance to escape; andr
In case of net, the method adopted by the copywriter is to spread a comfortable and supportive net around the customers so that they are easily caught in its web; and again without chances of escaping. It is basically a way of advising and giving suggestions.

Using Effectively the Process of Harpooning the Customer

Many people are skeptic about the traditional sales and home pages but there is no doubt they work. Over the years the effectiveness might have declined a bit but the effect is still there. A unique feature about these pages is that they often do not look pretty and yet make the customers read them comprehensively.

How it Happens and Wherefrom the Readers Arrive on the Page?

It happens this way.

Readers clicking on some link are redirected to the sales page;
Such links are often creation of copywriting services who know the trick of link building for SEO well; andr
It takes only a fraction of a second for the viewer to decide whether he or she is going to read the contents on the page;
When they decide to read it, they will use a little more time to decide on the offers to be accepted or declined which are on the page, andr
Thus SEO copywriting helps conversion of potential customers into real by harpooning them.

Functioning Pattern of the Net Created by Professional Copywriters

In case of the net that is created by the professional copywriting services and writers the working pattern is a bit different than the harpoon. This objective is achieved in the Net process through useful and qualitative contents that lures the client to come back again and again to the site and ultimately the contents also inspire him or she to go for the product or services promoted on the web.

In essence; harpooning copywriting is hit and run while net copywriting is slow and steady process but often generating even better results for the enterprise.