The wedding season has already set in. This season is a great opportunity for online card retailers to tap into the attractive wedding invitation card design industry.
This is because a wedding invitation card is not just a piece of paper, it’s way more than that. It represents the sender’s (the wedding couple’s) personality and is the first impression they make on invitees. The better the wedding card design, the better the impression of the sender. Further, it invokes an emotional connection to the couple.
So, you should always consider listing wedding cards as attractive as possible. Let’s walk you through some design tips for the wedding cards you can use in your retail store. You can also take customers’ custom orders or let them customize the wedding card themselves as per their requirements using a
product designer tool.
Let’s walk you through some wedding card design tips you can incorporate to boost wedding card sales, especially custom ones, on your retail Store.
1. Choose a visual theme
A visual theme is one of the most important things to consider while designing a wedding card. Its color and imagery should match the couple’s style and personality.
Nowadays, color schemes for the wedding ceremony are trending. Start with reflecting that color scheme on wedding invitation cards. However, you should also ensure that the color scheme doesn’t affect the card’s readability.
The second thing that might help you decide the visual themes is different wedding styles. The wedding style can be modern or classic, casual or formal, etc. See that your visual themes go with the trending wedding styles to give the guests the ‘feel’ of wedding when they open the card.
2. Use an appealing/attractive typeface
Beautiful and attractive typefaces form a crucial part of a wedding invitation card. A suitable typeface not only enhances the readability but also adds to the overall appeal. Here are some common typefaces people often opt for their wedding cards –
Calligraphy – The fonts of this typeface mimic the traditional calligraphy writing style. While some fonts have connecting letter designs, others don’t. But they give the same feel as you would get after seeing a handwritten piece of calligraphy writing.
Script – The fonts of this typeface resemble the formal writing style dating back to 17the century. These fonts have a flowing connected style with most of the characters adjoining through connecting strokes. This is a semi-formal writing style.
Brush – The fonts of this typeface look heavier and resemble the letterforms that one has painted using a brush. They also have a connecting style but they make a bigger impact due to their block-style.
Highlighting names using an accent typeface like scripts may be a better idea to create a great contrast with names and the other content.
3. Don’t Let Customers Miss Out the Vital Content rnThough quite unlikely, a customer may miss out on including vital details while focusing too much on only the design and look. And it is an unaffordable mistake.rnSo, always check and ensure that your customers have included all the vital info like:
Names of bride and groomrnWedding daternWedding venue.rnTheme or attire (if applicable) through visual clues or explicit mentionrnRSVP details, etc.
Send a copy of the wedding card for them so that they can proof-read it for wrong spellings or incorrect grammar before finally dispatching it to the print vendor for stock prints. At times, wrong spellings or incorrect grammar may ruin the entire impression and lead to embarrassment later.
Save your customers from that embarrassment by showing a copy before stock prints.
4. Link to Your Customer’s Wedding Website rnNo more does a wedding confine to mere celebrations. Rather, people consider them big celebration events and promote them by creating a website or using a hashtag on social media to engage guests.
You can ofcourse suggest using techniques and make sure to include these elements in their wedding card design as well. This helps people engage and involve in anyone’s wedding from the beginning itself.
5. Use a Dashing Ampersand
There is hardly any wedding invitation card with ‘And’ between the names of the bride and groom. Tweaking the design of this ‘And’ to turn it into a stylish ampersand may work wonders.
A stylish ampersand can form a great design element and you may also find experimenting with different designs a fun. You can either go for the same typecast as that of the couple’s names or an altogether different typeface. Caslon, Candara, Chopin Script, Franklin Gothic Medium, etc. are several good ampersand font styles you can choose from.
6. Let Customers Pick a Template
Nowadays, there are a number of online stores that offer wedding
card design software. You can research your options and pick one that suits your business the best. You can then incorporate into your store backend to let customers use ready-to-use templates easily.
If they don’t find the pre-built templates suitable, they can even customize them by changing colors, typefaces, and design elements of a default template to make it fit for their card.
7. Let Them Finalize the Finishing Touch rnWhen they have done everything right, their finishing should also be perfect. You can offer different finishing options like UV coating, embossing, or letterpresses to help them create a standout invitation. Your customer’s customization budget also plays a vital role in this decision.
8. Offer Invitations that Can be Kept as a Keepsake
Often, people open up invitations, read them, keep them up till the date of the wedding and throw them away. However, if you want your client’s guests to keep the invitation as a keepsake, you can include the couple’s image. To enhance the look, you can combine a simple typography to make people hold on to their wedding cards as a great showpiece of a design.
9. Don’t Miss Out the ‘Packaging’ Part
Once they have designed a beautiful card, you should ensure that its packaging is also beautiful. The envelope of the card should resonate with the look and mood of the card itself. Make sure that you include all the details before finally dispatching their cards. Matching the design of the return(RSVP) card with that of the invitation card may also go well for customers.
10. Choose a Good-Quality Paper for Prints
Last but not the least, the paper you use for printing cards also matters. To choose the right type of paper, you should first assess your customer’s requirements.rnFor instance, a gloss UV paper may be a suitable choice for sharp graphics with richer colors if graphics have a major role in your card design. While a silk laminate paper may impart a more luxurious and prominent look.
In a Nutshell
So, you see that as an online card retailer, you can extend your store’s services by offering custom wedding invitation cards to your customers with the help of a product designer tool and the above-mentioned tips.
Original source:
https://customerthink.com/offer-your-customers-wedding-invitations-that-stand-out/