Online Marketing Tips For Boosting Your Website’s Conversion Rates

If recent trends are to be taken as the norm, it seems that there is a focus on generating traffic to a website in the online marketing world, not in converting this traffic to sales. Whilst it is important to entice potential customers to look at your website, it should be of equal importance that you do your utmost to get these people to buy your product or engage your service – otherwise, how on earth are you going to make any money? Use these handy tips to help you turn your visitors into customers:

• Simplify your quote and order system
  You would not believe the number of sales that are lost due to a poor ordering or quote system. Get your online marketing team to take a look at your system and see what suggestions they come up with – is some of the data lost in transit; do you use an extensive multi-field form; do you have a help section? These are all reasons that your potential customers could be looking elsewhere.
• Include image-based testimonials
  Many in the online marketing industry have come to realize that text-based testimonials are essentially useless in this day and age – they are easily fabricated, they can be long, and they can be boring. Instead, look into posting some video testimonials on your website. These are much more engaging and much easier to watch, meaning that people are more likely to pay attention to them.
• Get email addresses
  The best online marketing strategies in the world will not end with a sale for every single person who comes into contact with them. Instead of the usual ‘buy or leave’ options, however, try throwing a third option into the mix – allow the potential customer to leave their email address so that they can receive future information from your company. This could result in a sale at a later date.
• Constantly review your website
  Spelling mistakes, outdated portfolios, awkwardly phrased content, pixilated images and broken links are all common website flaws that kill your conversion rate. Every six months or so, make a point of thoroughly going through your website, searching out these issues and correcting them as soon as you can.

The aim of this article is not to tell you that your online marketing efforts are wasted on generating traffic to your website. Instead, we are trying to tell you that this should only be part of your focus – you also need to emphasize the conversion of this traffic to sales if you want to succeed. Use some of the above tips to help you ensure that your website is up to the task of encouraging potential customers to become lifetime followers.