Article

Our Client Brian Herrmann | UNIQUE DESIGNZ

Topic: Motivational Products and ServicesPublished April 23, 2019

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Our Client Brian Herrmann | UNIQUE DESIGNZ Here’s how we helped our client Brian Herrmann developrnhis personal brand from scratch and develop a brandrnidentity and message he’s proud to promote. BRIAN’S PAIN POINT Brian Herrmann is an 18 years veteran in the cannabis industry and had no way to package and market all of that knowledge, wisdom and expertise in a way that could be monetized. Brian Herrmann is literally a walking encyclopedia when it comes to the cannabis industry and specializes in helping investors and growers become successful in the cannabis industry, yet struggled with developing a scalable system and process to serve his ideal clients. rnTHE BRAND DOCTOR’S STRATEGY Brian Herrmann invested in the Brand Accelerator program and began the process of understanding who his ideal clients were, what their pains and challenges are and how he was going to provide a solution for them. Henry Kaminski Jr. also helped Brian Herrmann position himself as a subject matter expert by developing Brian’s brand attributes and “X Factor.” Henry Kaminski Jr. also began prioritizing what sales and marketing strategies were going to get Brian optimal results once his brand launched. rnTHE SOLUTION Henry and the Unique Designz creative team worked strategically to build Brian Herrmann’s Brand Identity + Messaging: • Defining Brian’s Brand Strategy + Positioning in his marketplace. • Identifying Ideal Clients + Customer Journeyrn• Digital Marketing Strategy + Development to Increase Online Exposure. • High Converting Sales + Marketing Funnel inside Click Funnelsrn• Developed a consulting program specifically for growers and investors in the cannabis industryrn• Designed and created a full Social Media Brand Identityrn• Developed a Sales Process to qualify leads and facilitate more sales. • Develop direct response copywriting that will call Brian’s website visitors to take action on his offer rnTHE RESULTSrn• A high quality brand identity designed specifically to build rapport, trust, credibility and authority that truly represents Brian Herrmann’s value as subject matter expert in his industry. • A scalable system and consulting program that delivers a high quality end desired result for Brian’s clients. • A proven + structured lead generation strategy + marketing funnel system built inside of Click Funnels that attracts high quality leads. • A sales process + strategy to facilitate more sales. • A digital marketing strategy is will capture the attention of Brian Herrmann’s ideal audience.

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