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OUR CLIENT CAREYANN GOLLIVER | UNIQUE DESIGNZ

Topic: Motivational Products and ServicesPublished April 23, 2019

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OUR CLIENT CAREYANN GOLLIVER Here’s how we helped our client Careyann Golliver developrnher personal brand from scratch and develop a brandrnidentity and message she’s proud to promote. CAREYANN’S PAIN POINT Careyann struggled trying to find the right marketing and branding agency to help her build a brand around herself that truly represented the value that she delivers to her clients. She hired one agency after the next and not one ever delivered on their promise. Until she found Henry Kaminski Jr and his team at Unique Designz… THE BRAND DOCTOR’S STRATEGYrnCareyann Golliver works with a very specific client only so it was Henry’s responsibility to help her define in detail: Who her ideal client wasrnWhy they should in invest in Careyann brandrnWhat Careyann stood for as a brandrnArticulate the value behind her product + servicesrnThe digital assets that were going to help connect her brand to her audience. THE SOLUTIONrnOnce Henry Kaminski Jr. went through the Diagnosis + Strategy phase of the Brand Accelerator Program, he put together an execution plan to help Careyann achieve her goals that consisted of: A Brand Identity System that consisted of: Logo, Color Pallette, Imagery, Website, Sales + Marketing Funnels and Brand GuidernProfessional copywriting for her entire website + sales funnels that grabbed her audiences attention and engaged them into her eco-systemrnProfessional copywriting for her entire website + sales funnels that grabbed her audiences attention and engaged them into her eco-systemrnDigital Marketing Strategy + Development To Increase Online Exposure.rnThe design of a Digital Resource Guide that she could use to generate fresh leads into her marketing pipelinernBuilding a marketing funnel built inside of Click Funnels to help her distribute her digital productrnDesigning a power point presentation that she can use on webinars to help build the trust, credibility and authority as a subject matter expert.rnBuilding a marketing / webinar funnel to help her generate an additional pipeline of new leads to her business.rnDesigning a full Social Media Brand Identity for all of her social media channelsrnDeveloping / creating the name “The Franchise Opp Expert” and establishing that name online across multiple media channels. THE RESULTSrnCareyann was able to save an incredible amount of time, money and energy by finally finding a boutique branding agency that truly cared about the success of her personal brand and business. With Henry Kaminski Jr’s streamlined process, his team helped her design and build her business and personal brand in months instead of years. Now Careyann has a brand identity truly represents the value that she delivers to her marketplace. The result included: (2) lead generation systems custom designed to attract her ideal client and guide them through a fluid customer journey (i.e. Digital Product Funnel + Webinar Funnel)rnA high quality custom designed website that properly represented Careyann Golliver as a successful personal brand and business woman. Ultimately increasing the value of her business and the perception that her audience has of her.rnAchieving the clarity and focus she needed to articulate who she is and stands for as a brand, who she served + the value she delivers to her clients.rnA digital marketing strategy that helped her stand out in her marketplace + build better relationships with her audience.

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