OUR CLIENT: SPARTA ATHLETICS | UNIQUE DESIGNZ

OUR CLIENT: SPARTA ATHLETICS | UNIQUE DESIGNZ

OUR CLIENT: SPARTA ATHLETICS
How we helped our client Joe Passalaqua, stand above the crowd with his newly developed high-impact branding for his business Sparta Station Athletics.

SPARTA’S PAIN POINT

Joe Passalaqua had be plugging away trying to build his Crossfit gym membership over the past 2 years. His big vision was is to eventually franchise multiple locations within the northern New Jersey area.

Sparta Athletics didn’t really have a consistent brand identity as Joe was bootstrapping and didn’t really have the resources to invest heavily in branding when he first started building his business.

Joe began reinvesting in his brand’s identity because without consistent branding, he would never be able to franchise his business.

He needed a more cohesive and consistent brand to help sell his gyms via the franchise model.

THE BRAND DOCTOR’S STRATEGY
Henry Kaminski Jr. immediately got to work with his team and began developing a more cohesive and consistent brand identity for Joe’s business.

After a proper diagnosis, Henry and his team developed a color scheme + typography that give the brand a major makeover.

In order for franchisees to take this brand seriously, we needed a look that was going to “WOW” potential investors and new members to joining the gym.

The Brand Doctor also began to infuse more of personal touch to help Joe’s brand stand out and differentiate themselves from the local competition.

THE SOLUTION

Henry Kaminski Jr. did a full rebrand of the Sparta Athletics website and logo design along with some social media identity.

Deliverables Included:
Logo Designrn(2) Website Designs + Developmentr
Social Media Identityr
Location Signager
Sales + Marketing Funnel Developmentr
Copywriting