Broken New Year's Resolutions!
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Sandy Pheil is the Founder and President of Alchemy Partners, Inc., a Life Coaching firm based out of Orlando, Florida. While spending several years living a false dream in corporate America, Sandy made her way up the ladder in marketing and promotions for some of the largest companies in the world. During that period, her limited spare time was spent on fitness and nutrition. She ran several marathons, double digits of road races and coached many friends and coworkers in personal training and weight management. Then, about to head for New York City on 9/11/01, and as with many, life changed for Sandy. In the next six months following, Sandy left the Pepsi-Cola Company as a senior marketing manager, moved back to Florida and started training to be a Life Coach. “I realized what my true skills and passions were, and we only have (snap!). Today to live a true dream of comfort.” Throughout Sandy’s life, she has conquered some huge obstacles. She overcame her battle with anxiety disorders by creating a life motto she calls “Push Through”. On the physical side beyond completing several marathons, she “Pushed Through” the Machu Picchu Mountains of Peru. Sandy believes passionately that a positive mind over negative matter is the key to self- love and true happiness! Sandy has spent the last 15 years mastering the Marketing and Promotions industry by working for some of the most successful innovative brand companies in the world, such as Coke, Pepsi, Daimler Chrysler and OmniCom. Her extensive business experience consists of the analysis and understanding of consumer attitudes and behaviors, such as what motivates an individual to buy – the when and the why. She holds thirteen years of staff supervision and client strategy development, as well as experience in writing extensive marketing plans and leading teams on successful executions against key corporate initiatives.Sandy has been a member of several organizations that support woman and diversity in the workplace (FAFE, WFF). Her passions are outdoor fitness challenges, wine and her little doggy, Jordan. S he takes great pride in teaching golf and dance to underprivileged kids and mentoring college students at several Universities.Sandy has a B.A. from the School of Jou
alism (Ad/PR), University of Central Florida. She is a Certified Fitness Nutritionist, a member of USA Track and Field, a senior member of International Coaching Academy, a member of NAFE,an Affiliate of You-World Coaching Centers and President of the Central Florida Coachville Chapter.
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