PPC Agencies – The Good, the Bad and the Absolutely Fabulous

So much of what PPC agencies do is cloaked in mystery it can be hard for a novice in website marketing to choose among the many companies that offer PPC account management services. Evaluating the services offered by PPC agencies is much easier if you have an idea what you can expect from the best companies. These guidelines can help you decide among the many PPC agencies offering their services on the Web so that you can avoid the bad and find those that offer good PPC account management and absolutely fabulous service.

Which Services Should You Look for When Evaluating PPC Agencies?

The best PPC agencies assign your account to a dedicated account manager to handle all of your business. Your account manager should be available to answer your questions and help you understand what the company is doing for your ad campaigns. He or she will coordinate with any other team members who are working on your PPC ad campaigns so that you’re not chasing around trying to figure out who you’re supposed to talk to about any issues you have.

Your pay per click account management company should provide keyword research and selection. While most will consult with you about those choices, you should expect the company to do most of the research work and present you with the best prospects for your PPC ads. In addition, the best PPC companies will provide PPC bid management services and monitoring so that you’re ad campaigns target the best combination of productive keywords and reasonable prices. The optimal mix of those two services will help your company reach the best position in the sponsored ads on each major search engine your ad campaigns target.

The fabulous PPC companies offer all of the above along with a wide range of other services, including SEO consultation, assistance with writing copy for your landing pages – everything up to and including comprehensive SEO, social media marketing and website marketing. Even more importantly, they offer all of those services along with sterling customer service available to you by telephone, live chat and email, 24-7-365.

How Do PPC Agencies Structure Their Pricing?

Many PPC agencies offer several levels of pricing packages as well as a la carte services so that you can pick a package that provides the right balance of the services you need and the prices you can afford. Some pay per click agencies offer flat monthly fees based on your budget while others price their packages according to a percentage of your total PPC advertising budget. In either case, the industry average for PPC ad management is about 20 to 25 percent of your monthly advertising budget.

When you interview PPC agencies to handle your website marketing needs, be sure to ask which services they include, whether you’ll have a dedicated account manager and how often you can expect reports and communication from the team managing and working on your account. Above all, the best of all the PPC agencies are the ones who communicate with you clearly and deliver the services promised.