Article

PR for Painters

Topic: Small Business MarketingPublished July 23, 2012

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Identify} where they find their info, what do they read, watch and listen to? What sites or blogs do they visit? What interests them? Who else shares those interests? Now create stories about your art, your journey as an artist, your perspective on art and the art world, etc. You never know where your most absorbing stories are until you work on them. Don't just stick with the obvious. Chances are you'll be surprised by which stories will connect with the media and your audience. But then again, art is like that. Anthony Mora began his media career as a journalist and magazine editor. In 1990, Anthony formed Anthony Mora Communications, Inc., a Los Angeles-based public relations company. Edwin Duterte is the founder of The Viral Publicity, a digital media company.

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