Prejudging Will Cost You Your Business

You know when you want to turn your car on, you have to put the key in the ignition, put the car in drive, press the gas and go. Nothing changes...You press the gas, You hit the brake, You stop at red lights, You forge forward...nothing changes! You stay consistent, because you can’t change your car based upon the road your on. You can’t prejudge and say “I’m not going to bring my shocks today, because I don’t need them on this particular road, or I don’t need my blinker, because I’m only going to go straight.”

I live in Florida, where everything is straight and flat, but I still can’t say “I don’t need my blinkers, shocks or brakes.” I can’t do that...I can’t pre-judge my path...it’s an impossible feat! What does this have to do with becoming a successful business builder? Simply, STOP Prejudging! Again, STOP Prejudging. 95% of people in direct sales and marketing fail, and here’s the reason why. They “Prejudge” their Prospects and change their presentations to better fit that particular prospect. Here’s an example: “Oh, he’s just a 24 year old stuttering kid that will never make it in the industry so I’ll just change the presentation and make it a little shorter. No need to waste my time.” On the flip side of that, most people will say this to themselves: “I’m sitting down with a CEO of a company today so I’ve got to take out the part on money, because he has plenty.”

It doesn’t matter who your prospect is...You cannot prejudge him/her and change your presentation! As you know that 24 year old stutterer was me, and I would have earned you seven figures if you wouldn’t have prejudged me. The challenge for most business builders is prejudging their prospects based on his/her credentials, looks, past, etc. I believe each and every person is a Miracle...I believe every single business builder should be a seven figure earner if they choose to be. DO NOT PREJUDGE!

Show your plan and your business to each prospect the very same way. Don’t change it for anyone! It’s the same way you drive your car. You always bring your blinker, you shocks, your brakes...every time you drive your car! You can’t prejudge conditions no matter the circumstance. Never, ever prejudge, and I guarantee you that you will become a seven figure earner and build a powerhouse business.

Motivating champions worldwide!
John Di Lemme