Press release distribution

A press release is any newsworthy statement which is written or recorded and distributed to various media professionals like Rj’s, anchors, critique’s, columnists etc. with the core objective of gaining publicity for a product, company, organization or an upcoming event . A press release gains publicity when the press release gets picked up to be converted into an article or results in an interview which would be published on various magzines, ezines or the press release results in a newspackage being made which would be aired on various channels.

A press release is distributed in two ways which I would be discussing later on in the article, before one can start of with the distribution of a press release one has to have a well written press release at hand. But writing a press release can be quite a hassle if one is not aware of the various criteria’s of a press release and if those are not met with, than the press release is rejected for sure. hassle which is why it is better that one goes through various press release examples which have been published on the net. This is so because a press release example would enable you to understand what are the various criteria’s of a press release which need to be fulfilled, like something which you would be able to understand just by looking at it would be the format in which the press release has to be written , getting the format of the press release wrong happens to be the primary reason as to why press releases tend to be rejected, apart from that there are various other things which you would be able to understand like all press release need to be written in the third person only, they are written in a simple manner etc.

Now when one has a well written press release at hand you begin with the distribution of a press release. There are two ways in which one can have the press release distributed, first is that the writer himself can have the press release distributed. For that to be one has to come up with a media database which would contain the contact information of various media professionals the contact information can be taken from the various PR platforms present online.

This entire proces of distributing the press release by yourself can be quite a hassle, hence a better and a more effective alternate is , hiring the services of a newswire which distributes the media release to various journalsits. The news wires have their own media database which is far more extensive than the one you can come up with. A media release sent out via a newswire has more credibility and there would be no issues raised regarding the authenticity of the media release. The news wire would also make your media release SEO friendly and would post it on various blogs and forums as well. Hence distributing your media release via a newswire is a far better option.