Article

Problematic Downlines – How To Handle

Topic: Network Marketing and MLM'sFeaturing Veronica Tan BKPublished February 17, 2009

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As a seasoned network marketer, you are well aware that prospecting is the life and blood of your organization. It is important to grow your network marketing organization if you wish to succeed in this business opportunity.nnGrowing your organization does not mean that you should get every Tom, Dick and Harry to join your network marketing organization. If you are not selective in the kind of downlines that you bring into your organization, you will be faced with more problems in the future.nnImagine sponsoring a friend who becomes your downline but who does not have the motivation and desire to succeed and improve his lifestyle. This downline will require lots of your time, effort and energy in terms of training, coaching and strategizing. Yet, when your downline starts to face rejection after rejection, he is again demoralized and finally there will come a day when in spite of your good intentions, he starts to blame you for getting him into a business where he is not able to make money. Or worse still for not helping him enough so that he is not able to succeed. This can cause a strain on your friendship or in the worst case scenario, lose a friendship that could have started decades ago.nnOr if you had been approaching the cold market to do your prospecting, you might have met a stranger. In your dealings with this person, you might have been able to convince the person how wonderful a business opportunity you have and how he can achieve his financial freedom if he were to join you in your home business and commit two to five years to learn the ropes of the business, build it up and achieve his dreams and desires.nnThis stranger who is now your downline begins to start calling you non-stop. This is good in the beginning because it means that he is eager and willing to learn. However, the incessant calls continue non-stop and even months after he joined, the calls are still coming in without any signs of abating. Finally there comes a day when this downline finds that he is just not cut out for network marketing and demands a refund on all his products. All your time and efforts have gone to waste and you even suffer a deduction in your commissions.nnAt the same time, you might get downlines who, after trying out and working the business and find that they are not able to succeed, start to go around bad-mouthing you, tarnishing your reputation and calling you a scammer.nnHow do you handle such unwanted downlines?nn• Do not place too much reliance on any particular downline. This will prevent your disappointment when your downline does not work outn• Be aware that there will always be some attrition as in any businessn• Do not spend too much time with any particular downline so that your downline will not grow too dependent on youn• Spread your time amongst your other downlines as well to avoid any feelings of biasnessn• Do not allow your downlines to think that they are too important for you or they will tend to take advantage of youn• Spend time with the right peoplen• Continuously upgrade yourself and improve your personal developmentn• Team up with other successful network marketers and grow yourself as a leader as this has a magnetic effect of attracting people to join youn• Do not be afraid of being frank with your downlines. Sometimes it is better to be rid of a ‘trouble-maker’ than to lose your whole organizationn• Look for the correct people, solid business builders, to join your network marketing organizationnnnNetwork marketing, business opportunity, home business, nnHow often do you get unwanted downlines in your network marketing organization? Is there anything that can be done to avoid such downlines who will drain your energy? We shall discuss a few ways in which we can help to prevent such unwanted downlines.

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