Producing A Marketing Campaign That Works With Google

Often when marketing with articles, it is far too easy to get the mistaken impression that you need to do something fancy or tricky for your marketing efforts to "work".

The truth of the matter is that obtaining a higher search engine ranking and a genuine surge in visitors is really rather easy:

1 - First, you need to concentrate on your website or blog.

Pack your site with lots of really helpful and interesting information for your viewers. It is a really good idea to have a website that is full of valuable content and that is updated with new content on a regular basis.

Your first task is to design a website that is really pleasing to your customers. If your viewers are pleased, then Google and the other search engines will be as well. The objective of Google and the other search engines is simple, please its search customers, so if its customers (who are also your viewers) are delighted with what they find at your website, then Google is going to be delighted as well.

2 - After creating a stunning website, then you turn your attention to marketing it.

Just as a brick and mortar store has to market itself to attract customers, so you must also market your website.

Remember that both you and Google have the same agenda—you want to please your customers and Google wants to please its customers. When you provide value to your customers via the content on your website, Google will understand the value of your website and rank it accordingly.

Often you may get the impression from other website owners that the search engines are their enemy, something they feel they need to outwit and is a little scary. This is simply not the case—In exactly the same way that a travel agency should be an ally to a hotel that it refers to, so The search engines can and will be an ally to your website.

In the world of search engines and website marketing, the main language is links. The links going to your website tell Google a huge amount about the topic and value of your website.

A link serves at least two main purposes on the internet:

* It's a form of transportation. By clicking a link on one web page, you are "transported" to another web page.

* It communicates information to Google and the other search engines about your website's topic and value.

You can affect where your website sits in a search engine's rankings by how consistently you promote your website and the quality of the information on it.

Submitting articles is an excellent way to promote your website. It accomplishes these goals:

1 - Marketing with articles develops good quality links to your site. Articles are usually picked up by very niche specific publishers, so there is a good chance that your article will be published on a site that is on a topic related to your own website.

You can use keyword terms in your resource box to create the link going back to your site. These linking words are known as "anchor text", and the search engines use these words to discover how to rank your website and what it is all about.

2 - Article marketing drives traffic to your website by spreading the word about it. Ezines and other websites can republish your articles. Anybody reading you article either on a website or in an ezine simply click the link in your resource box and be taken to your site.

3 - Article Marketing builds client confidence. As soon as a prospective client of yours reads a well-written and knowledgeable article they'll, ", this person really knows what they are talking about, I am sure he can give me more excellent advice". The more confidence that you can engender in a reader, the more likely they will become one of your customers.

Articles that have been created as part of an article marketing campaign are more commonly referred to as 'free reprint articles', simply because they are free for publishers to republish. The payback for the author are the 3 benefits detailed above. The vehicle for getting these benefits comes via the author resource box, which generally includes a link to your website, a brief description about you and your company and a good reason for the reader to visit your homepage.

Your Homework:

* Start producing articles that teach your readers something they want to know.

* Produce a well thought out resource box designed to inspire readers to click the link to your site.

* Submit articles to article directories and internet based publishers.