Product/service explainer video – Increase customer base

These days, consumers like to make informed decisions and purchases. Before buying a product or a service these individuals look out for detailed information about the said product and the company that makes it. For them, it becomes even more important if that product is a complex piece of domestic equipment, IT device, software or state-of-of-the art music system. In most of the cases, potential buyers simply login to different websites, rummaging through tons of written content. At the end of it these buyers are still unclear about the company's philosophy, its commitment towards consumers and even the product itself. In such a scenario potential buyers move on, resulting in a loss for the company.

So what is the solution? Well, the answer is explainer videos. An explainer video can accomplish several tasks. It provides information about products, company, people who run it and sometimes even about the company's website. These videos are typically 60 to 90 seconds long and made using an array of methods and technologies.

These videos are highly optimized and succinctly created; providing amazing results. An explainer video increases traffic to the company's parent site by 60%. The reason is because these videos explain complex ideas, products in an easy to understand visual format. Unlike text content which is difficult to understand and boring, a video helps retain company message or explanation. There is yet another important benefit. Web videos increase a website’s chance in fetching a first page rank on search results page by 50%.

A product/service explainer video is created using professional tools and techniques. The process typically begins with discussions; the purpose of this video, target audience, length and the way it is going to be produced.

These videos are created using actors, motion graphics and illustrations which are simply animated. Once the method is chosen the whole concept is converted into a storyboard. It means putting the entire idea on the paper. Next, a script is written, including the explanation or message which needs to be conveyed. Finally, illustrations are drawn or actors hired, which is followed by filming, voice over, editing etc. When the video is approved it is delivered in various popular formats to the owners.

All the above mentioned tasks are typically performed by companies who specialize in making such videos.

Web video services also include uploading the final product on parent website, social networking websites and video sharing sites.