Promoting Multiple Seminars At Once

Do You Offer More Than One Seminar That Appeals to the Same Audience? Here’s How to Tell If You Should Promote the Events Together … or Keep Them SeparatednnBy Jenny Hamby, the Seminar Marketing Pro™nCertified Guerrilla Marketer and Direct-Response CopywriternnWhen you offer two or three different seminars that appeal to the same audience, you might be tempted to market all of the events together. After all, it’s usually more cost effective to print and mail just one brochure rather than two or three.nnIt may be cost effective. But it may not be as profitable. Here’s why.nnResearch has shown that marketing multiple seminars in the same brochure lowers response rates for each individual course. Prospects may feel like they have to choose between the seminars. A more effective strategy to maximize attendance in each course is to market them separately.nnTo find out what works best with your audience – and to determine which approach generates the most PROFIT – test a multi-course brochure against individual brochures.nnTIP: If you decide to stick with a multi-seminar brochure, overcome prospects’ tendency to want to pick one event over the others by offering a discount or other reward if they register for all of the events.