Protect your site from Google penalties

As the strength of internet users is increasing at a rapid gait over the years, everyone is obsessed to promote their business over internet to enjoy instant popularity. Obviously, there are tons of SEO consultants and search engine techniques that are available, which can help you in getting remarkable position on search engine result pages. It is advised to never 'over optimized' your business website in order to avoid getting banned by Google's indexing team.

Hereby, I am sharing some very common reason that causes horrible Google penalty. Keep the given below points in mind while using any SEO technique, including Link building to stay away from such problems:

Link Building

Link building is the sole way to gain a large number of backlinks for a website. There are some Link farms or Free-for-All websites which are disapproved by prominent search engines. Keep your eyes open and don't get involved in link farms. Never use spamming forums, guest books or comments with your link building.

Cloaking

Cloaking is one of the major reasons that cause ban from Google. Cloaking is a process of building a particular web page which is excessively stuffed with keywords only to gain search engine ranking. Cloaking can be done by CGI script, which searches the IP address of the requestor and serves the content accordingly. Stay away from such tactics.

Doorway Pages

Doorway pages are small pages which are adorned totally with keywords. Link building is used to put links on doorway pages to target websites to increase page ranking. Such pages don't look natural and if a website uses doorway pages excessively, it will be penalized. It is worth mentioning here that people use search engines for searching and there is no point of serving them with something which is not informative.

Excessive link Exchange

It is observed that some webmasters run multiple websites that have identical content. Apart from similar content, such websites adopt intensive link building techniques to link other websites for getting high page rank. If you have multiple websites, link your websites properly and also link them with relevant websites only to enjoy effective link building results.

Multiple Indexing for the same page

Your website may get penalized by search engine if you are indexing multiple URL's for the same page such as you submit a page named as domain.com and again with domain.com/index.html to the search engine database. It will be treated as you are trying to get multiple search results for a single page. It is advised to submit home page of the website only if you want search engine to discover your new website quickly and properly.