Radio! Radio! - It Drives Auto Sales

By and large, today’s car retailers are beginning to understand the opportunity presented by automotive radio advertising. With excellent demographics, especially in the morning and afternoon drive-time slots, radio has seen a rebirth. Once relegated to the dustbin of traditional advertising, it now commands the respect it deserves.

A cursory examination of the facts will readily reveal that radio can deliver a powerful marketing punch for automotive sales. As mentioned, the demographics of the morning and afternoon drive-time radio audiences are highly desirable. A deeper understanding of radio advertising will allow the right company to truly capture a premier audience at these two particular times of the day. Capitalizing on these opportune timeframes is paramount in maximizing a company’s advertising dollars. BOC stands ready to help you.

Another prime benefit of radio advertising is the speed and economy of producing a radio spot. Even the cheapest well-produced TV ads can cost $350,000. Radio ads are produced for a fraction of this cost and in a significantly shortened time frame. The savings are immense. In addition, radio offers comparable views at a significant discount to TV.

In terms of reach, the facts are also incontrovertible. 90% of consumers spend 20 hours per week listening to the radio. They spend the vast majority of this time trapped in their car. Channel surfing on the radio does occur, but it is not nearly as prevalent as it is with traditional advertising on the TV in the home. Simply put, a company’s automotive radio advertising will get heard by a large and desirable audience.

Researching your company, identifying its advertising goals and then generating a comprehensive marketing plan across all media is BOC’s mission. This simple, but difficult to execute, strategy has worked extremely well for BOC’s clients. Documented, superior marketing results have garnered the company significant advertising projects not only as an automotive advertising consultant, but also as a retail advertising agency and as a public relations company.

BOC Marketing understands all the intricacies of the radio medium. It stands ready to craft and execute a coordinated multiple channel advertising campaign for any company’s automotive advertising campaign. For all its radio savvy, BOC Marketing also intimately understands traditional and Internet advertising. It regularly makes media buys in print and TV. It also can generate significant Internet traffic. That’s not the point. BOC Marketing offers so much more.

From public relations to advertising copy, creative design to SEO, this company offers the entire gamut of marketing services. Most importantly, it will strive to understand your company and its market. With this understanding, it will create a comprehensive, integrated marketing plan to maximize your company‘s marketing dollars. It is this integration of all media that creates a whole greater than the sum of its parts.