Retaining customers with RMS Integration

One can gain customers via promotions, advertising, and strategized marketing activities, but retaining customers can be a challenge. With thousands of brands competing in the same genre for similar products, keeping customers loyal to your retail online store could be difficult. More so, when everything is available at click of few buttons – be it information about the product, other vendors dealing in similar category, price comparison etc. So customer relationship management, easy and safe payment options, customized products etc., can go a long way in retaining customers; and RMS integration can help you with the aforementioned options and much more.

If you thought RMS integration with 24Seven shopping cart was just to gain new customers, let us get your misconceptions cleared. It is equally effective in retaining customers as well. Let us find out how?

• With plethora of options available online ‘customer is the king’, be it the need to feel important or hover that extra discount to ones who shop regularly with you. CRM is a very important exercise in retaining customers, and 24seven shopping cart integration with RMS makes this important and meticulous task much easier to yield. Find out how:

a. Via RMS integration with shopping cart 24Seven all new customer details are saved
b. Customer shopping history and buying pattern are recorded
c. Easy and fast transactions make the customer-wait-time less, thus reducing the probability of customer closing the page and not making the transaction after filling in the details due to long waiting intervals
d. On the basis of purchases made by customers, you can levy certain benefits categorizing the pattern by which select customers buy.

• Easy payment gateways - RMS integration with 24SevenCart ensures that your customer has a safe and multiple pay option facility. 24SevenCart, RMS integration thus provides an option to customers to pay for their purchases via 50 possible safe payment gateways. Easy payment options help increase sales in a positive manner.

• Enables you to updates stocks and new arrivals easily – With RMS integration, you just need to update your inventory once, and it will by itself update stock on eBay, other shopping portals, your web-store and also maintain stocking for your retail store- all in one place. With real time updates from all selling options! Thus never disappointing customers by selling out-of-stock inventory.

• Enables you to devise better marketing strategies- RMS integration would give you access to detailed data on daily/ monthly or any periodic basis. Judging on the categories which are selling best from which store looking at the numbers you will be able to devise marketing strategies in an informed way. Sales information is an important tool to reach to the customer’s need and also to strategize offers accordingly.

• Automatic download of orders – With 24SevenCart and RMS integration orders get downloaded automatically into the system from all your retail and web stores. This not only saves your time and makes the process more efficient, but also serves as an effective tool such that no order is ever missed out and you gain a ‘disappointed customer’.