Search Engine Optimisation, Recent Google Algorithm Updates And Your Website

It has been a month now since Google announced its latest update on its search engine algorithm named Google Penguin.Unfortunately, the recent changes in Google algorithm did not favor a lot of websites. Many websites suffered from decreased traffic and some were even de-indexed by Google. This happened due to the inability of websites to follow Google’s guidelines on quality content and doing black hat search engine optimisation techniques. With the latest update by Google, now is the right time to be serious about the ways on how to do search engine optimization to avoid a decrease in ranking as well as being de-indexed by Google. Link diversity You may probably hear about link diversity for the longest time but you did not just pay much attention to it. A lot of marketers often mistaken the fact that as long as they build a lot of links, they can rank well in Google. However, this is not really the case. Google wants diversity. This means that in addition to the number of backlinks you collect for your site, you also have to focus on getting different kinds of links. For the record, link diversity makes up about 6.25% of the entire Google algorithm. This number may be very little but nonetheless, it should not be ignored. Google stated that they have been looking at more than 200 search engine ranking factors in terms of calculating rankings. That said, the average ranking factor amounts to 0.5% of the entire algorithm. This makes link diversity 12.5 times more important than the average ranking factor. SEO forums If you want to be updated with the latest search engine optimization techniques, all you have to do is to read. You don’t just assume that you know search engine optimisation. No one knows everything and thus, this makes it more important to join SEO forums and read what other search engine optimisation specialists are discussing and suggesting. You will be surprised at how many SEO specialists are active in these forums and they are very happy to help you with your concerns about rankings, search engine optimization techniques, questions about Google updates, concerns about search engine optimization news, and so on. Never give up on quality search engine optimisationrnSuccess in search engine optimisation does not happen overnight. If your website is affected with Google update, do not give up. Instead of being disappointed find ways on how to get back on track. Efficient search engine optimization does really take a lot of work, time, and effort. In case you are losing hope, just remember one goal in mind. That is to achieve more traffic and convert this traffic to sales.