Secret #1 of 10 Highly Profitable, Proven, Time-Tested Secrets to Create the Ultimate First and Last Impression with Your Client

I: Introduce and Initiate

When someone is introduced to you and your business, what is that person’s first impression? The answer to that question is important. The answer will help you to be true to yourself. As a result, you’ll see how well you present yourself.

Contrary to popular belief, people do judge a book by its cover. The cover gives them an initial impression of the quality of the text. If the cover contains an unappealing photo or illustration, people won’t buy the book.

Your appearance is similar to a book cover. People will judge you by observing your physical appearance or by listening to the sound of your voice. If you look bad or sound unfriendly, no one will want to buy what you’re marketing.

And remember that, in business, you’re not just selling a product or service. You’re selling yourself. That fact makes it vital for you to present yourself and your office professionally.

Prepare to introduce yourself by making sure you’re dressed for success. Wear high-quality clothes that make you look better than your competitors. Your hair should look good, too. Get it cut and styled.

Next, keep your breath fresh. Stock your office with breath mints or mouthwash. There’s nothing worse than rancid-smelling breath. If you have to wonder if your breath smells bad, you’re already in trouble.

If you operate a business with employees, team members, or even subcontractors have them wear uniforms.

Don’t make a potential client wonder who works for your company.

It’s also important not to assume that a client knows your name and business title. Wear a name tag that lists both. Your client will take comfort in having basic information about you.

You should also ensure that your office is clean and comfortable. Keep the temperature at the right level. The rooms shouldn’t be too hot or too cold. When it comes to clients, there should be no penny-pinching.

There should also be some music playing in your office. Music relaxes people and puts them in a relaxed mood. And when it’s time to initiate a conversation with a client, make eye contact and pay attention to what the person says. Don’t answer calls on your cell phone or send text messages while talking to your client. Pay attention! Actively listen to your client. By listening, you’ll remember things that can help you establish a long-term relationship with that person. In other words, your memory will help you build your business.