Secret #3 of 10 Highly Profitable, Proven, Time-Tested Secrets to Create the Ultimate First and Last Impression with Your Client

P: Priority, Participation, and
Presence

One of your major priorities in business should be to give top-notch customer service. From the beginning to the end of your meeting with a client, give them an experience that they will remember.
One of the best ways to create that experience is to anticipate your client’s needs. If it’s hot outside, have cold and room temperature bottles of water available. If it’s raining outside, offer an umbrella. That way, they can walk to their car without getting wet. And don’t ask your client to return the umbrella later. It’s a special bonus that your client gets to keep. These extraordinary experiences will make an unbelievable impression on your clients, and they’ll become your biggest fans.

Why do entrepreneurs need fans? Because fans give referrals, and referrals guarantee a business’s growth.

Clients will become your fans when you actively participate in their lives. That
active participation stems from your anticipating and acting on their needs.
A client shouldn’t have to ask you for something. You should automatically provide it. Doing so is part of the mindset of successful entrepreneurs. Smart entrepreneurs make a great impression when doing business. Their ability to anticipate a person’s needs gives them a powerful presence.

People feel that way about me. They tell me: “John, when I’m around you, there’s just something different about you. I just feel a presence.”
There’s a reason why people make that comment: I anticipate their needs and give them what they want before they know they want it. You can build a long-term relationship with someone by anticipating that person’s needs.