Article

Secret #6 of 10 Highly Profitable, Proven, Time-Tested Secrets to Create the Ultimate First and Last Impression with Your Client

Topic: Communication Skills and TrainingFeaturing John Di LemmePublished August 28, 2014

Legacy signals

Legacy popularity: 1,726 legacy views

S: Surprise Bonuses

Few things are more exciting than getting free bonus products, or surprise bonuses. People who receive them feel special.

I give away surprise bonuses regularly. After videotaping each monthly Lifestyle Freedom Club teaching, I send copies of the DVD to my students and I include a CD containing an audio recording of the DVD. The CD is an absolutely free surprise bonus.

It costs me more money to include the CD, but I don’t care about the cost. I am consistently focused on my millionaire champion students.

And you should care about your clients. When you’re good to them and show that you value them, they’ll do business with you for a lifetime. That’s the true meaning of the phrase, “lifetime value.”

Build your business to develop lifetime value, not for a quick buck. Don’t try to find a get-rich-quick scheme, and always remember that there’s nothing fast about building a sustainable business.

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