Secrets of Client Retention in Newsletter Writing

Richards has a small business and a website as is common these days. For effective business promotion he adopted various steps including search engine optimization, publicity, and also email newsletter writing. For some time they all worked fine and his business was prospering. However, after some time it all started to decline and he was back to square one.

Thousands of Small Enterprises are Suffering Similar Fate as Richard’s

It is not the story of Richard alone but thousands of small business across the globe is suffering from similar fate. What is the reason? If you make a perfect analysis, they will all come down to one point; they did nothing to retain their target customers.

Before We Proceed; Have a Look at Some of the Facts

A recent survey by Harvard Business Review has revealed that –

Over 91% small business entrepreneurs in United States do nothing to retain existing clients they have;
Those who try and retain the clients account for only 9% of the businessmen in the country; andr
On average small businessmen in the country lose around 50% of their customers every 5 years which makes it 10% annually.

Basic Reason for Businesses Losing their Client Base Consistently

Basic reason for it is that they have not taken care of two things; one direct and one indirect.

The direct reason is that they have failed to take care of client retention factors in business; andr
The indirect reason is that they have overlooked to utilize one of the most potential tools for client retention; newsletter writing

Quality Newsletter Writing Can Be Very Useful in Client Retention

Business enterprises fail to retain their clients because of lack of effective communication with their clients. It is the medium through which useful information about the product and services offered by you reaches your client and therefore newsletter writing is very important for business promotion; especially for small and medium businesses that are not as recognized as the branded companies online.

Why Customer Retention is Important For Business Promotion

Retention of customers is very important for business promotion –

Existing customers spend much more; over 67% more than any new customer;
Enrollment of new clients is about 7 to 9 times costlier in comparison to retention of existing clients; andr
Newsletter writing is extremely important and useful for the purpose of client retention.

Why Newsletter Writing is Important for Client Retention

But why is newsletter writing important for client retention?

It consists of specific elements that is of interest for the clients; andr
It is necessary for the newsletter to have some elements for success.

Such elements are content that is informative and educative and original, a good sense of professionalism, excellent and attractive personal touch, consistency, and above all; call to action that makes your newsletter writing truly exceptional and highly effective.