Article

Sell Seminar Seats Fast

Topic: Seminars and WorkshopsPublished February 26, 2008

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Don’t Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet Your Minimum Goals? Use These 5 Secrets to Fill Seminar Seats Quickly nnBy Jenny Hamby, the Seminar Marketing Pro™nCertified Guerrilla Marketer and Direct-Response CopywriternnExperienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly. nnThe most obvious and easiest of these seminar marketing secrets are:n* Being the first to offer a seminar on whatever hot topic your prospects are begging forn* Proving that your seminar delivers the results and benefits your customers wantn* Offering incredible value (note: this does not necessarily mean offering your seminar at a rock-bottom price)n* Limiting the number of seats … and telling prospects that reservations are being taken on a first-come, first-served basisn* Rewarding prospects who respond quicklynnThen there’s the most overlooked way to fill an event fast: Building an incredible relationship with the customers and prospects on your list.nnIf people know, like and trust you, they’ll welcome communication from you … and eagerly scan (and maybe even read!) the marketing messages you send. nnIf they REALLY know, like and trust you – and your event meets the criteria above – they’ll race each other to the registration line.

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